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Consumer behaviour
318
Konsumentenverhalten
318
Einzelhandel
152
Retail trade
152
Beziehungsmarketing
76
Relationship marketing
76
Online retailing
57
Online-Handel
57
Brand management
52
Markenführung
52
Preismanagement
39
Pricing strategy
39
Distribution channel
32
Vertriebsweg
32
Marketing management
31
Marketingmanagement
31
Sales promotion
30
Verkaufsförderung
30
Brand image
29
Markenimage
29
Brand
28
E-commerce
28
Electronic Commerce
28
Retailing
28
Dienstleistungsqualität
26
Markenartikel
26
Service quality
26
Customer satisfaction
24
Kundenzufriedenheit
24
Internet marketing
23
Ladengestaltung
23
Online-Marketing
23
Store design
23
Einzelhandelspreis
22
Retail price
22
Food retailing
20
Lebensmitteleinzelhandel
20
Advertising effects
19
Experiment
19
Theorie
19
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359
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361
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English
361
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Grewal, Dhruv
17
Verhoef, Peter C.
9
Breugelmans, Els
7
Blut, Markus
6
Campo, Katia
6
Nordfält, Jens
6
Roggeveen, Anne L.
6
Ruyter, Ko de
5
Brady, Michael K.
4
Burton, Scot
4
Dekimpe, Marnik G.
4
Mantrala, Murali K.
4
Monroe, Kent B.
4
Oppewal, Harmen
4
Patrick, Vanessa M.
4
Ratchford, Brian Thomas
4
Smith, Ronn J.
4
Suri, Rajneesh
4
Ahlbom, Carl-Philip
3
Bearden, William O.
3
Bijmolt, Tammo H. A.
3
Biswas, Abhijit
3
Dass, Mayukh
3
Evanschitzky, Heiner
3
Gauri, Dinesh Kumar
3
Geyskens, Inge
3
Guha, Abhijit
3
Hardesty, David M.
3
Haruvy, Ernan
3
Howlett, Elizabeth
3
Inman, J. Jeffrey
3
Jha, Subhash
3
Jin, Liyin
3
Kukar-Kinney, Monika
3
Lamey, Lien
3
Lehmann, Donald R.
3
Levy, Michael
3
Ma, Yu
3
Melis, Kristina
3
Mukherjee, Amaradri
3
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Journal of retailing
Journal of business research : JBR
2,523
Journal of retailing and consumer services
2,026
International journal of hospitality management
853
SpringerLink / Bücher
796
Psychology & marketing
785
International journal of consumer studies
777
The journal of brand management : an international journal
696
Journal of consumer research : JCR ; an interdisciplinary bimonthly
617
NBER working paper series
557
European journal of marketing : EJM
534
European Journal of Marketing
509
The journal of product & brand management
509
Journal of marketing management : MM
477
Working paper / National Bureau of Economic Research, Inc.
457
Journal of advertising research
454
Asia Pacific journal of marketing and logistics
451
Journal of marketing communications
446
Industrial marketing management : the international journal for industrial and high-tech firms
439
Journal of marketing research : JMR
425
Journal of the Academy of Marketing Science
421
Tourism management : research, policies, practice
420
Management science : journal of the Institute for Operations Research and the Management Sciences
418
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
415
Journal of marketing
415
Journal of strategic marketing
412
Journal of Consumer Marketing
409
NBER Working Paper
406
Journal of travel and tourism marketing
403
Marketing intelligence & planning
397
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
373
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
366
Journal of Product & Brand Management
362
Marketing letters : a journal of research in marketing
359
Journal of international consumer marketing
344
Cogent business & management
337
Journal of fashion marketing and management
325
International journal of retail & distribution management
321
Journal of consumer behaviour : an international research review
314
The journal of consumer marketing
311
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ECONIS (ZBW)
361
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1
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361
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1
The impact of different touchpoints on brand consideration
Baxendale, Shane
;
MacDonald, Emma K.
;
Wilson, Hugh
- In:
Journal of retailing
91
(
2015
)
2
,
pp. 235-253
Persistent link: https://www.econbiz.de/10011308932
Saved in:
2
Evaluating and managing brand repurchase across multiple geographic retail markets
Echambadi, Raj
;
Jindal, Rupinder P.
;
Blair, Edward A.
- In:
Journal of retailing
89
(
2013
)
4
,
pp. 409-422
Persistent link: https://www.econbiz.de/10010226428
Saved in:
3
Store brand quality and retailer's product line design
Chung, Hwan
;
Lee, Eunkyu
- In:
Journal of retailing
93
(
2017
)
4
,
pp. 527-540
Persistent link: https://www.econbiz.de/10011790717
Saved in:
4
Do shoppers choose the same brand on the next trip when facing the same context? : an empirical investigation in FMCG retailing
Koll, Oliver
;
Plank, Andreas
- In:
Journal of retailing
98
(
2022
)
4
,
pp. 576-592
Persistent link: https://www.econbiz.de/10013535711
Saved in:
5
Advertising effects under consumer heterogeneity : the moderating role of brand experience, advertising recall and attitude
Zenetti, German
;
Klapper, Daniel
- In:
Journal of retailing
92
(
2016
)
3
,
pp. 352-372
Persistent link: https://www.econbiz.de/10011566712
Saved in:
6
The impact of a flagship vs a brand store on brand attitude, brand attachment and brand equity
Dolbec, Pierre-Yann
;
Chebat, Jean-Charles
- In:
Journal of retailing
89
(
2013
)
4
,
pp. 460-466
Persistent link: https://www.econbiz.de/10010226418
Saved in:
7
Shaping retail brand personality perceptions by bodily experiences
Möller, Jana
;
Herm, Steffen
- In:
Journal of retailing
89
(
2013
)
4
,
pp. 438-446
Persistent link: https://www.econbiz.de/10010226423
Saved in:
8
When should private label brands endorse ethical attributes?
Bodur, H. Onur
;
Tofighi, Maryam
;
Grphmann, Bianca
- In:
Journal of retailing
92
(
2016
)
2
,
pp. 204-217
Persistent link: https://www.econbiz.de/10011505027
Saved in:
9
An empirical investigation of composite product choice
Desai, Kalpesh Kaushik
;
Gauri, Dinesh Kumar
;
Ma, Yu
- In:
Journal of retailing
90
(
2014
)
4
,
pp. 493-510
Persistent link: https://www.econbiz.de/10010473274
Saved in:
10
On the extendibility of brands with subordinate versus basic category concepts
Topaloglu, Omer
;
Kumar, Piyush
;
Dass, Mayukh
- In:
Journal of retailing
97
(
2021
)
3
,
pp. 394-404
Persistent link: https://www.econbiz.de/10013256052
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