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Partitioned pricing : can we always divide and prosper?
Burman, Bidisha; Biswas, Abhijit - In: Journal of retailing 83 (2007) 4, pp. 423-436
Persistent link: https://www.econbiz.de/10003598471
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Consumer response to retailer use of cause-related marketing : is more fit better?
Barone, Michael J.; Norman, Andrew T.; Miyazaki, Anthony D. - In: Journal of retailing 83 (2007) 4, pp. 437-445
Persistent link: https://www.econbiz.de/10003598475
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Consumers' perceptions of the fairness of price-matching refund policies
Kukar-Kinney, Monika; Xia, Lan; Monroe, Kent B. - In: Journal of retailing 83 (2007) 3, pp. 325-337
Persistent link: https://www.econbiz.de/10003517354
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To justify or not to justify : the role of anticipated regret on consumers' decisions to upgrade technological innovations
Shih, Eric; Schau, Hope Jensen - In: Journal of retailing 87 (2011) 2, pp. 242-251
Persistent link: https://www.econbiz.de/10009240251
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I have paid less than you! : the emotional and behavioral consequences of advantaged price inequality
Gelbrich, Katja - In: Journal of retailing 87 (2011) 2, pp. 207-224
Persistent link: https://www.econbiz.de/10009240259
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Temporal reframing of prices : when is it beneficial?
Bambauer-Sachse, Silke; Grewal, Dhruv - In: Journal of retailing 87 (2011) 2, pp. 156-165
Persistent link: https://www.econbiz.de/10009240266
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When shelf-based scarcity impacts consumer preferences
Parker, Jeffrey R.; Lehmann, Donald R. - In: Journal of retailing 87 (2011) 2, pp. 142-155
Persistent link: https://www.econbiz.de/10009240267
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The impact of store-price signals on consumer search and store evaluation
Ho, Hillbun; Ganesan, Shankar; Oppewal, Harmen - In: Journal of retailing 87 (2011) 2, pp. 127-141
Persistent link: https://www.econbiz.de/10009240268
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Consumer brand marketing through full- and self-service channels in an emerging economy
Venkatesan, Rajmkumar; Farris, Paul W.; Guissoni, Leandro A. - In: Journal of retailing 91 (2015) 4, pp. 644-659
Persistent link: https://www.econbiz.de/10011422456
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The importance of trust for personalized online advertising
Bleier, Alexander; Eisenbeiß, Maik - In: Journal of retailing 91 (2015) 3, pp. 390-409
Persistent link: https://www.econbiz.de/10011377040