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Consumer behaviour
303
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303
Einzelhandel
131
Retail trade
131
Beziehungsmarketing
68
Relationship marketing
68
Online retailing
49
Online-Handel
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36
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Grewal, Dhruv
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Journal of retailing
Journal of business research : JBR
2,284
Journal of retailing and consumer services
2,017
International journal of hospitality management
863
International journal of consumer studies
776
Psychology & marketing
774
Journal of consumer research : JCR ; an interdisciplinary bimonthly
631
NBER working paper series
606
SpringerLink / Bücher
552
Journal of advertising research
523
European Journal of Marketing
510
Working paper / National Bureau of Economic Research, Inc.
503
Journal of Consumer Marketing
478
Management science : journal of the Institute for Operations Research and the Management Sciences
448
NBER Working Paper
447
European journal of marketing : EJM
435
Journal of marketing research : JMR
429
Asia Pacific journal of marketing and logistics
414
The journal of product & brand management
413
Journal of marketing communications
407
Tourism management : research, policies, practice
405
Journal of marketing
379
The journal of brand management : an international journal
377
Journal of business ethics : JOBE
376
Journal of travel and tourism marketing
373
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
367
Journal of marketing management : MM
365
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
360
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
353
Journal of international consumer marketing
342
Marketing letters : a journal of research in marketing
342
Cogent business & management
340
Journal of advertising : official publication of the American Academy of Advertising
339
International journal of advertising : the quarterly review of marketing communications
331
Technological forecasting & social change : an international journal
331
Journal of the Academy of Marketing Science
327
International journal of advertising : the review of marketing communications
310
International journal of contemporary hospitality management
308
Journal of consumer behaviour : an international research review
308
Journal of fashion marketing and management
301
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ECONIS (ZBW)
325
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1
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325
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1
Advertising
effects under consumer heterogeneity : the moderating role of brand experience,
advertising
recall and attitude
Zenetti, German
;
Klapper, Daniel
- In:
Journal of retailing
92
(
2016
)
3
,
pp. 352-372
Persistent link: https://www.econbiz.de/10011566712
Saved in:
2
Effects of online and offline
advertising
and their synergy on direct telephone sales
Lu, Qiang
;
Singh, Sonika
;
DeRoos, Nicolas
- In:
Journal of retailing
99
(
2023
)
3
,
pp. 337-352
Persistent link: https://www.econbiz.de/10014461656
Saved in:
3
Surprise, surprise : ambient media as promotion tool for retailers
Hutter, Katharina
;
Hoffmann, Stefan
- In:
Journal of retailing
90
(
2014
)
1
,
pp. 93-110
Persistent link: https://www.econbiz.de/10010359936
Saved in:
4
Empirical generalizations in search engine
advertising
Abou Nabout, Nadia
;
Lilienthal, Markus
;
Skiera, Bernd
- In:
Journal of retailing
90
(
2014
)
2
,
pp. 206-216
Persistent link: https://www.econbiz.de/10010402322
Saved in:
5
The impact of different touchpoints on brand consideration
Baxendale, Shane
;
MacDonald, Emma K.
;
Wilson, Hugh
- In:
Journal of retailing
91
(
2015
)
2
,
pp. 235-253
Persistent link: https://www.econbiz.de/10011308932
Saved in:
6
Getting personal in public!? : how consumers respond to public personalized
advertising
in retail stores
Heß, Nicole Jasmin
;
Kelley, Corinne M.
;
Scott, Maura L.
; …
- In:
Journal of retailing
96
(
2020
)
3
,
pp. 344-361
Persistent link: https://www.econbiz.de/10012420851
Saved in:
7
Dynamic right-slanted fonts increase the effectiveness of promotional retail
advertising
Mead, James A.
;
Richerson, Rob
;
Li, Wenjing
- In:
Journal of retailing
96
(
2020
)
2
,
pp. 282-296
Persistent link: https://www.econbiz.de/10012295832
Saved in:
8
The influence of corporate social responsibility appeals (CSRAs) on product sales : which appeal types perform better?
Choi, Sunhee
;
Duhan, Dale F.
;
Dass, Mayukh
- In:
Journal of retailing
99
(
2023
)
1
,
pp. 115-135
Persistent link: https://www.econbiz.de/10014283365
Saved in:
9
The importance of trust for personalized online
advertising
Bleier, Alexander
;
Eisenbeiß, Maik
- In:
Journal of retailing
91
(
2015
)
3
,
pp. 390-409
Persistent link: https://www.econbiz.de/10011377040
Saved in:
10
Unraveling the personalization paradox : the effect of information collection and trust-building strategies on online advertisement effectiveness
Aguirre, Elizabeth
;
Mahr, Dominik
;
Grewal, Dhruv
; …
- In:
Journal of retailing
91
(
2015
)
1
,
pp. 34-49
Persistent link: https://www.econbiz.de/10010500763
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