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~isPartOf:"Journal of retailing and consumer services"
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Baumgarth, Carsten
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Journal of retailing and consumer services
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Edward Elgar E-Book Archive
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International journal of market research
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Journal of consumer behaviour : an international research review
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
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Discussion paper / ZEW, Zentrum für Europäische Wirtschaftsforschung
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The marketing review
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International journal of forecasting
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25
SAGE library in marketing
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Journal of marketing
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Legends in marketing
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Market research handbook
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Always learning
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Conjoint measurement : methods and applications
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European journal of marketing : EJM
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Fundamentals of marketing research ; Vol. 2
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Gabler Edition Wissenschaft
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The handbook of marketing research : uses, misuses, and future advances
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Edition Wissenschaft Apprimus
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Foundations and trends in marketing : FTMKT
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Management for Professionals
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ECONIS (ZBW)
58
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1
The cultural influence on mass customization
Wabia, Carolin
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2020
Persistent link: https://www.econbiz.de/10012234738
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2
Measuring electronic Word-of-Mouth effectiveness : developing and applying the eWOM trust scale
Weitzl, Wolfgang
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2017
Persistent link: https://www.econbiz.de/10011542277
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3
Retail brand equity and loyalty : analysis in the context of sector-specific antecedents, perceived value, and multichannel retailing
Weindel, Julia Katharina
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2016
Persistent link: https://www.econbiz.de/10011505956
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4
Growing brands through sponsorship : an empirical investigation of brand image transfer in a sponsorship alliance
Gross, Philip
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2015
Persistent link: https://www.econbiz.de/10010438889
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5
Unit pricing : empirical investigations of its influences at the product and retailer levels
Himbert, Lena
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2016
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1st edition 2016
Persistent link: https://www.econbiz.de/10011450611
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6
Werbegeschichte(n) : Markenkommunikation zwischen Tradition und Innovation
Heinemann, Sabine
(
ed.
)
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2019
Persistent link: https://www.econbiz.de/10012042461
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7
Which customers pay? : predicting value pre and post sales
Beirau, David
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2020
Persistent link: https://www.econbiz.de/10012107190
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8
Reassessing the relationship between marketing and public relations : new perspectives from the philosophy of science and history of thought
Dühring, Lisa
-
2017
Persistent link: https://www.econbiz.de/10011640104
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9
Beiträge zur Dienstleistungsforschung 2016
Büttgen, Marion
(
ed.
)
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Workshop Dienstleistungsmarketing <19., 2016, …
-
2017
Persistent link: https://www.econbiz.de/10011640116
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10
The paradox of points : theoretical foundation and empirical evidence of medium magnitude effects in loyalty programs
Köcher, Sören
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2015
Persistent link: https://www.econbiz.de/10010510846
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