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Online branding : development of hotel branding through interactivity theory
Barreda, Albert A.; Bilgihan, Anil; Nusair, Khaldoon; … - In: Tourism management : research, policies, practice 57 (2016), pp. 180-192
Persistent link: https://www.econbiz.de/10011556039
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Towards a model of the pace brand web
Hanna, Sonya; Rowley, Jennifer - In: Tourism management : research, policies, practice 48 (2015), pp. 100-112
Persistent link: https://www.econbiz.de/10010508433
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Influence on consumer attitude toward online brand community on revisit intention and brand trust
Jung, Na Young; Kim, Soohyun; Kim, Soyoung - In: Journal of retailing and consumer services 21 (2014) 4, pp. 581-589
Persistent link: https://www.econbiz.de/10010388522
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Conceptualizing the brand in social media community : the five sources model
Davis, Robert; Piven, Inna; Breazeale, Michael - In: Journal of retailing and consumer services 21 (2014) 4, pp. 468-481
Persistent link: https://www.econbiz.de/10010388551
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Do brands' social media marketing activities matter? : a moderation analysis
Khan, Imran - In: Journal of retailing and consumer services 64 (2022), pp. 1-9
Persistent link: https://www.econbiz.de/10013209506
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"I follow what you post!" : the role of social media influencers' content characteristics in consumers' online brand-related activities (COBRAs)
Cheung, Man Lai; Leung, Wilson Ka-shing; Eugene Cheng-xi Aw - In: Journal of retailing and consumer services 66 (2022), pp. 1-14
Persistent link: https://www.econbiz.de/10013209711
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Coloring the destination : the role of color psychology on Instagram
Yu, Chung-En; Xie, Selina Yuqing; Wen, Jun - In: Tourism management : research, policies, practice 80 (2020), pp. 1-12
Persistent link: https://www.econbiz.de/10012237333
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Drivers of brand community engagement
Kumar, Jitender; Kumar, Vikas - In: Journal of retailing and consumer services 54 (2020), pp. 1-12
Persistent link: https://www.econbiz.de/10012238383
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The tourism effect of President Trump's participation on Twitter
Nicolau, Juan Luis; Sharma, Abhinav; Shin, Seunghun - In: Tourism management : research, policies, practice 81 (2020), pp. 1-8
Persistent link: https://www.econbiz.de/10012297476
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Differences in the city branding of European capitals based on online vs. offline sources of information
Molina, Arturo; Fernández, Alejandra C.; Gómez, Mar; … - In: Tourism management : research, policies, practice 58 (2017), pp. 28-39
Persistent link: https://www.econbiz.de/10011634629