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Standardized marketing strategies in retailing? : IKEA’s marketing strategies in Sweden, the UK and China
Burt, Steven; Johansson, Ulf; Thelander, Åsa - In: Journal of retailing and consumer services 18 (2011) 3, pp. 183-193
Persistent link: https://www.econbiz.de/10009158891
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The impact of customer awareness of manufacturer name disclosure on retail brand attitudes and loyalty in Korea
Cho, Young Sang; Rha, Hye-Su; Burt, Steven - In: Journal of retailing and consumer services 22 (2015), pp. 128-137
Persistent link: https://www.econbiz.de/10010468488
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Encouraging healthy choices in the retail store environment : combining product information and shelf allocation
Grandi, Benedetta; Burt, Steven; Cardinali, Maria Grazia - In: Journal of retailing and consumer services 61 (2021), pp. 1-9
Persistent link: https://www.econbiz.de/10012581882
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An integrated retailer image and brand equity framework : re-examining, extending, and restructuring retailer brand equity
Anselmsson, Johan; Burt, Steven; Tunca, Burak - In: Journal of retailing and consumer services 38 (2017), pp. 194-203
Persistent link: https://www.econbiz.de/10011743247