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Consumer response to price changes in higher-priced brands
Huang, Ava; Dawes, John; Lockshin, Larry; Greenacre, Luke - In: Journal of retailing and consumer services 39 (2017), pp. 1-10
Persistent link: https://www.econbiz.de/10011747691
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A comparison of brand loyalty between on the go and take-home consumption purchases
Trinh, Giang; Dawes, John - In: Journal of retailing and consumer services 53 (2020), pp. 1-8
Persistent link: https://www.econbiz.de/10012171841
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The market-based assets theory of brand competition
Sharp, Byron; Dawes, John; Victory, Kirsten - In: Journal of retailing and consumer services 76 (2024), pp. 1-13
Persistent link: https://www.econbiz.de/10014460818
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Factors that influence manufacturer and store brand behavioral loyalty
Dawes, John - In: Journal of retailing and consumer services 68 (2022), pp. 1-10
Persistent link: https://www.econbiz.de/10013366328
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Fundamental basket size patterns and their relation to retailer performance
Martin, James; Nenycz-Thiel, Magda; Dawes, John; … - In: Journal of retailing and consumer services 54 (2020), pp. 1-12
Persistent link: https://www.econbiz.de/10012238354
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Portfolios : patterns in brand penetration, market share, and hero product variants
Tanusondjaja, Arry; Nenycz-Thiel, Magda; Dawes, John; … - In: Journal of retailing and consumer services 41 (2018), pp. 211-217
Persistent link: https://www.econbiz.de/10011808591