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Examining the role of store design on consumers' cross-sectional perceptions of retail brand loyalty
Murray, John; Elms, Jonathan; Teller, Christoph - In: Journal of retailing and consumer services 38 (2017), pp. 147-156
Persistent link: https://www.econbiz.de/10011743209
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Investigating the impact of shopper personality on behaviour in immersive Virtual Reality store environments
Schnack, Alexander; Wright, Malcolm J.; Elms, Jonathan - In: Journal of retailing and consumer services 61 (2021), pp. 1-11
Persistent link: https://www.econbiz.de/10012581931
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The social significance of AI in retail on customer experience and shopping practices
Moore, Simon; Bulmer, Sandy; Elms, Jonathan - In: Journal of retailing and consumer services 64 (2022), pp. 1-8
Persistent link: https://www.econbiz.de/10013209453
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A commentary on "conceptualising and measuring Consumer-Based Brand–Retailer–Channel Equity"
Pappu, Ravi; Quester, Pascale - In: Journal of retailing and consumer services 58 (2021), pp. 1-3
Persistent link: https://www.econbiz.de/10012431704
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Conceptualising and measuring consumer-based brand-retailer-channel equity
Londoño, Juan Carlos; Elms, Jonathan; Davies, Keri - In: Journal of retailing and consumer services 29 (2016), pp. 70-81
Persistent link: https://www.econbiz.de/10011442358