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~isPartOf:"Journal of retailing and consumer services"
~person:"Jebarajakirthy, Charles"
~person:"Khan, Imran"
~subject:"Markenartikel"
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Jebarajakirthy, Charles
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ECONIS (ZBW)
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1
AR app-based brand engagement and outcomes : a moderated mediation approach
Khan, Imran
;
Fatma, Mobin
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014460874
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2
Uncovering the roles of retail brand experience and brand love in the apparel industry : non-linear structural equation modelling approach
Nikhashemi, S. R.
;
Jebarajakirthy, Charles
;
Nusair, Khaldoon
- In:
Journal of retailing and consumer services
48
(
2019
),
pp. 122-135
Persistent link: https://www.econbiz.de/10012001289
Saved in:
3
Brand experience anatomy in retailing : an interpretive structural modeling approach
Khan, Imran
;
Rahman, Zillur
- In:
Journal of retailing and consumer services
24
(
2015
),
pp. 60-69
Persistent link: https://www.econbiz.de/10010528608
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