Uncovering the roles of retail brand experience and brand love in the apparel industry : non-linear structural equation modelling approach
S.R. Nikhashemi, Charles Jebarajakirthy, Khaldoon Nusair
| Year of publication: |
2019
|
|---|---|
| Authors: | Nikhashemi, S. R. ; Jebarajakirthy, Charles ; Nusair, Khaldoon |
| Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 48.2019, p. 122-135
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| Subject: | Retail brand experience | Brand love | Apparel retailers | Non-linear relationships | Bekleidungsindustrie | Clothing industry | Markenführung | Brand management | Einzelhandel | Retail trade | Markenartikel | Brand | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretconser.2019.01.014 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012001289