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Bandwagon vs snob luxuries : targeting consumers based on uniqueness dominance
Das, Manish; Habib, Mohshin; Saha, Victor; … - In: Journal of retailing and consumer services 61 (2021), pp. 1-14
Persistent link: https://www.econbiz.de/10012581936
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Uniqueness and luxury : a moderated mediation approach
Jebarajakirthy, Charles; Das, Manish - In: Journal of retailing and consumer services 60 (2021), pp. 1-14
Persistent link: https://www.econbiz.de/10012502718
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Impact of acculturation to western culture (AWC) on western fashion luxury consumption among Gen-Y consumers in the Asia-Pacific region
Das, Manish; Jebarajakirthy, Charles - In: Journal of retailing and consumer services 56 (2020), pp. 1-17
Persistent link: https://www.econbiz.de/10012389998
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How consumption values and perceived brand authenticity inspire fashion masstige purchase? : an investigation
Das, Manish; Jebarajakirthy, Charles; Sivapalan, Achchuthan - In: Journal of retailing and consumer services 68 (2022), pp. 1-14
Persistent link: https://www.econbiz.de/10013366325