Uniqueness and luxury : a moderated mediation approach
Year of publication: |
2021
|
---|---|
Authors: | Jebarajakirthy, Charles ; Das, Manish |
Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 60.2021, p. 1-14
|
Subject: | Consumers' need for uniqueness | Luxury consumption | Materialism | Moderated mediation | Social comparison | Luxusgüter | Luxury goods | Konsumentenverhalten | Consumer behaviour | Mediation |
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