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A segmentation study of pedestrian weekend activity patterns in a central business district
Saarloos, Dick; Joh, Chang-hyeon; Zhang, Junying; … - In: Journal of retailing and consumer services 17 (2010) 2, pp. 119-129
Persistent link: https://www.econbiz.de/10003956363
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Influence of demographics, psychographics, shopping orientation, mall shopping attitude and purchase patterns on mall patronage in India
Kuruvilla, Shelja Jose; Joshi, Nishank - In: Journal of retailing and consumer services 17 (2010) 4, pp. 259-269
Persistent link: https://www.econbiz.de/10003989684
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Older shopper types from store image factors
Angell, Robert J.; Megicks, Phil; Memery, Juliet; … - In: Journal of retailing and consumer services 21 (2014) 2, pp. 192-202
Persistent link: https://www.econbiz.de/10010338530
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Consumer adoption of no junk mail stickers : an extended planned behavior model assessing the respective role of store flyer attachment and perceived intrusiveness
Simon, Françoise - In: Journal of retailing and consumer services 29 (2016), pp. 12-21
Persistent link: https://www.econbiz.de/10011442341
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Fractal segmentation matrix
Puster, János - In: Journal of retailing and consumer services 19 (2012) 5, pp. 457-463
Persistent link: https://www.econbiz.de/10009613750
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Customer segmentation by web content mining
Zhou, Jinfeng; Wei, Jinliang; Xu, Bugao - In: Journal of retailing and consumer services 61 (2021), pp. 1-10
Persistent link: https://www.econbiz.de/10012581924
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Understanding multi-channel consumer behavior : a comparison between segmentations of multi-channel purchases by product category and overall products
Kondo, Fumiyo N.; Okubo, Taishi - In: Journal of retailing and consumer services 64 (2022), pp. 1-13
Persistent link: https://www.econbiz.de/10013209562
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Developing personas & use cases with user survey data : a study on the millennials' media usage
Lee, Mingyu; Kwahk, Jiyoung; Han, Sung H.; Jeong, Dawoon; … - In: Journal of retailing and consumer services 54 (2020), pp. 1-13
Persistent link: https://www.econbiz.de/10012238362
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Customer segmentation with purchase channels and media touchpoints using single source panel data
Nakano, Satoshi; Kondo, Fumiyo N. - In: Journal of retailing and consumer services 41 (2018), pp. 142-152
Persistent link: https://www.econbiz.de/10011808569
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From "foodies" to "cherry-pickers" : a clustered-based segmentation of specialty food retail customers
Calvo-Porral, Cristina; Lévy Mangin, Jean-Pierre - In: Journal of retailing and consumer services 43 (2018), pp. 278-284
Persistent link: https://www.econbiz.de/10011883215