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~isPartOf:"Journal of retailing and consumer services"
~subject:"Germany"
~subject:"Theorie"
~subject:"Werbung"
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Germany
Theorie
Werbung
Consumer behaviour
1,930
Konsumentenverhalten
1,929
Einzelhandel
473
Retail trade
473
Beziehungsmarketing
463
Relationship marketing
463
Online retailing
338
Online-Handel
338
Customer satisfaction
323
Kundenzufriedenheit
323
Brand management
264
Markenführung
264
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Thaichon, Park
4
Septianto, Felix
3
Abdelmoety, Ziad Hassan
2
Agag, Gomaa
2
Baier, Daniel
2
Bambauer-Sachse, Silke
2
Boujena, Othman
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Gázquez-Abad, Juan Carlos
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Hamelin, Nicolas
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Quach, Sara
2
Shareef, Mahmud Akhter
2
Sun, Qi
2
Wiebach, Nicole
2
Zhang, Hui
2
Abraham, Christopher
1
Adaji, Ifeoma
1
Aghakhani, Hamed
1
Akram, Muhammad Shakaib
1
Alamoudi, Hawazen O.
1
Alharthi, Majed
1
Aliedan, Meqbel
1
Alryalat, Mohammad Abdallah Ali
1
Alyahya, Mansour Abdullah
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Andreu, Luisa
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1
Barrales-Molina, Vanesa
1
Bauchrowitz, Alexander
1
Bhatti, Zeeshan Ahmed
1
Bitsch, Vera
1
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Journal of retailing and consumer services
Journal of business research : JBR
175
SpringerLink / Bücher
162
International journal of advertising : the review of marketing communications
122
NBER working paper series
115
Working paper / National Bureau of Economic Research, Inc.
109
NBER Working Paper
100
Journal of marketing communications
97
Management science : journal of the Institute for Operations Research and the Management Sciences
94
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
93
Discussion paper / Centre for Economic Policy Research
89
Europäische Hochschulschriften / 5
85
Gabler Edition Wissenschaft
85
Journal of advertising research
78
International journal of advertising : the quarterly review of marketing communications
74
International journal of industrial organization
67
Economics letters
65
CESifo working papers
64
European journal of operational research : EJOR
64
Journal of economic psychology : research in economic psychology and behavioral economics
64
Psychology & marketing
62
Journal of economic behavior & organization : JEBO
59
Discussion paper series / IZA
55
Journal of advertising
53
Marketing : ZFP ; journal of research and management
51
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
50
Research
50
Journal of consumer research : JCR ; an interdisciplinary bimonthly
49
Journal of promotion management : JPM
49
Journal of promotion management : innovations in planning and applied research
49
International journal of consumer studies
48
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
47
Discussion paper
45
Journal of marketing research : JMR
45
Marketing letters : a journal of research in marketing
43
Springer eBook Collection / Business and Economics
43
The American economic review
43
Discussion paper / Tinbergen Institute
42
Journal of advertising : official publication of the American Academy of Advertising
42
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
42
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ECONIS (ZBW)
106
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1
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106
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1
When less is better than more : just-below discount in tensile price promotions
Banerjee, Prantosh J.
;
Tripathi, Sanjeev
;
Sahay, Arvind
- In:
Journal of retailing and consumer services
31
(
2016
),
pp. 93-102
Persistent link: https://www.econbiz.de/10011528540
Saved in:
2
The influence of sharing versus self-use on the preference for different types of promotional offers
Yu, Annie Pei-I
;
Chuang, Shih-Chieh
;
Cheng, Yin-Hui
; …
- In:
Journal of retailing and consumer services
54
(
2020
),
pp. 1-10
Persistent link: https://www.econbiz.de/10012238338
Saved in:
3
The role of interactivity from Instagram advertisements in shaping young female
fashion
consumers' perceived value and behavioral intentions
Kim, Kyuree
;
Chung, Te-Lin Doreen
;
Fiore, Ann Marie
- In:
Journal of retailing and consumer services
70
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014239877
Saved in:
4
Luxury
fashion
games are so cool! : predicting awareness, perceived quality, and loyalty
Rodrigues, Mariana Berga
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014462281
Saved in:
5
Explaining customers' switching patterns to
brand
delisting
Wiebach, Nicole
;
Hildebrandt, Lutz
- In:
Journal of retailing and consumer services
19
(
2012
)
1
,
pp. 1-10
Persistent link: https://www.econbiz.de/10009507915
Saved in:
6
Consumers' emotional responses to the Christmas TV advertising of four retail brands
Catwright, Joanna
;
McCormick, Helen
;
Warnaby, Gary
- In:
Journal of retailing and consumer services
29
(
2016
),
pp. 82-91
Persistent link: https://www.econbiz.de/10011442359
Saved in:
7
The role of art infusion in enhancing pro-environmental luxury
brand
advertising
Quach, Sara
;
Septianto, Felix
;
Thaichon, Park
; …
- In:
Journal of retailing and consumer services
64
(
2022
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013209490
Saved in:
8
Interplays between manufacturer advertising and retailer store
brand
introduction : agency vs. wholesale contracts
Shen, Qichao
;
He, Bo
;
Qing, Qiankai
- In:
Journal of retailing and consumer services
64
(
2022
),
pp. 1-17
Persistent link: https://www.econbiz.de/10013209532
Saved in:
9
Effects of pricing strategies and product quality on private label and national
brand
performance
Olbrich, Rainer
;
Jansen, Hans Christian
;
Hundt, Michael
- In:
Journal of retailing and consumer services
34
(
2017
),
pp. 294-301
Persistent link: https://www.econbiz.de/10011629330
Saved in:
10
Money-back guarantee and pricing decision with retailer's store
brand
Huang, Zongsheng
;
Feng, Ting
- In:
Journal of retailing and consumer services
52
(
2020
),
pp. 1-12
Persistent link: https://www.econbiz.de/10012132185
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