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~isPartOf:"Journal of retailing and consumer services"
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Advertising
57
Werbung
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Consumer behaviour
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Konsumentenverhalten
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Advertising effects
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Werbewirkung
34
Internet marketing
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Online-Marketing
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Septianto, Felix
4
Thaichon, Park
4
Yan, Ruiliang
3
Dwivedi, Yogesh Kumar
2
Gázquez-Abad, Juan Carlos
2
Hamelin, Nicolas
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Martín Herrán, Guiomar
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Martínez-López, Francisco J.
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Mukerji, Bhasker
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Pei, Zhi
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Quach, Sara
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Shareef, Mahmud Akhter
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Alryalat, Mohammad Abdallah Ali
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Ariza-Montes, Antonio
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Journal of retailing and consumer services
Journal of advertising research
236
International journal of advertising : the review of marketing communications
210
Journal of advertising
187
International journal of advertising : the quarterly review of marketing communications
185
Journal of business research : JBR
182
Journal of advertising : official publication of the American Academy of Advertising
172
Journal of marketing communications
152
SpringerLink / Bücher
93
NBER working paper series
91
Management science : journal of the Institute for Operations Research and the Management Sciences
90
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
85
Journal of promotion management : JPM
82
Journal of marketing
76
European journal of operational research : EJOR
75
Working paper / National Bureau of Economic Research, Inc.
72
Journal of historical research in marketing
70
NBER Working Paper
69
European journal of marketing : EJM
68
Journal of promotion management : innovations in planning and applied research
68
Journal of marketing research : JMR
66
Wirtschaftsdienst : Zeitschrift für Wirtschaftspolitik
64
International journal of internet marketing and advertising : IJIMA
63
Psychology & marketing
61
CESifo working papers
60
Jahrbuch der Absatz- und Verbrauchsforschung
57
Journal of business ethics : JOBE
56
International journal of industrial organization
54
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
54
The American economic review
54
Journal of current issues and research in advertising : JCIRA
51
Health marketing quarterly
50
Journal of media business studies
49
Journal of current issues and research in advertising
46
Marketing : ZFP ; journal of research and management
44
Young consumers : insight and ideas for responsible marketers
44
Discussion papers / CEPR
43
Revue tiers monde
42
Working paper
42
The educated African : a country-by-country survey of educational development in Africa
41
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ECONIS (ZBW)
59
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1
Elaboration of marketing communication through visual media : an empirical analysis
John, Surej P.
;
De Villiers, Rouxelle
- In:
Journal of retailing and consumer services
54
(
2020
),
pp. 1-14
Persistent link: https://www.econbiz.de/10012238358
Saved in:
2
The role of positive psychology in tourists' behavioural intentions
Vada, Sera
;
Prentice, Catherine
;
Hsiao, Aaron
- In:
Journal of retailing and consumer services
51
(
2019
),
pp. 293-303
Persistent link: https://www.econbiz.de/10012115139
Saved in:
3
Retail media networks
Bartholomew, Darrell E.
;
Williamson, Mark
- In:
Journal of retailing and consumer services
69
(
2022
),
pp. 1-9
Persistent link: https://www.econbiz.de/10013406920
Saved in:
4
National advertising, dual-channel coordination and firm performance
Pei, Zhi
;
Yan, Ruiliang
- In:
Journal of retailing and consumer services
20
(
2013
)
2
,
pp. 218-224
Persistent link: https://www.econbiz.de/10009734310
Saved in:
5
Bundling products to success : the influence of complementarity and advertising
Yan, Ruiliang
;
Myers, Chris
;
Wang, John
;
Ghose, Sanjoy
- In:
Journal of retailing and consumer services
21
(
2014
)
1
,
pp. 48-53
Persistent link: https://www.econbiz.de/10010233544
Saved in:
6
How does the added new online channel impact the supporting advertising expenditure?
Pei, Zhi
;
Toombs, Leslie
;
Yan, Ruiliang
- In:
Journal of retailing and consumer services
21
(
2014
)
3
,
pp. 229-238
Persistent link: https://www.econbiz.de/10010348763
Saved in:
7
Understanding the impact of store flyers on purchase behaviour : an empirical analysis in the context of Spanish households
Gázquez-Abad, Juan Carlos
;
Martínez-López, Francisco J.
- In:
Journal of retailing and consumer services
28
(
2016
),
pp. 263-273
Persistent link: https://www.econbiz.de/10011434176
Saved in:
8
Consumers' emotional responses to the Christmas TV advertising of four retail brands
Catwright, Joanna
;
McCormick, Helen
;
Warnaby, Gary
- In:
Journal of retailing and consumer services
29
(
2016
),
pp. 82-91
Persistent link: https://www.econbiz.de/10011442359
Saved in:
9
How can the word "NEW" evoke consumers' experiences of novelty and interest?
Sung, Billy
;
Hartley, Nicole
;
Vanman, Eric
;
Phau, Ian
- In:
Journal of retailing and consumer services
31
(
2016
),
pp. 166-173
Persistent link: https://www.econbiz.de/10011528611
Saved in:
10
Hispanics and viral advertising
Korgaonkar, Pradeep
;
Petrescu, Maria
;
Gironda, John
- In:
Journal of retailing and consumer services
32
(
2016
),
pp. 46-59
Persistent link: https://www.econbiz.de/10011556612
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