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~isPartOf:"Journal of retailing and consumer services"
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The role of advertising in cha...
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Advertising
57
Werbung
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Consumer behaviour
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Konsumentenverhalten
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Advertising effects
34
Werbewirkung
34
Internet marketing
16
Online-Marketing
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Social web
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Brand management
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Einzelhandel
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Game theory
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Markenführung
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Retail trade
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Spieltheorie
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Emotion
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Preismanagement
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Pricing strategy
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Brand
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Vertriebsweg
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Virales Marketing
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Markenartikel
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Food
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Lebensmittel
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Lieferkette
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Marketing management
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Psychology of advertising
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Sales promotion
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Supply chain
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Verkaufsförderung
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Werbepsychologie
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Brand image
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Cooperative advertising
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Luxury goods
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Septianto, Felix
4
Thaichon, Park
4
Yan, Ruiliang
3
Dwivedi, Yogesh Kumar
2
Gázquez-Abad, Juan Carlos
2
Hamelin, Nicolas
2
Martín Herrán, Guiomar
2
Martínez-López, Francisco J.
2
Mukerji, Bhasker
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Pei, Zhi
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Quach, Sara
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Shareef, Mahmud Akhter
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Sigué, Simon Pierre
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Abraham, Christopher
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Adaji, Ifeoma
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Aghakhani, Hamed
1
Ahmad, Ayaz
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Ahmad, Wisal
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Ahmed, Qazi Mohammed
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Alryalat, Mohammad Abdallah Ali
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Ariza-Montes, Antonio
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Baccouche, Mona
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Baek, Tae Hyun
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Bagherinejad, Jafar
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Baier, Daniel
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Bambauer-Sachse, Silke
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Barrales-Molina, Vanesa
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Bharadwaj, Apoorva
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Bondesson, Niklas
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Boujena, Othman
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Bushra, Mazia Fateen
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Byun, Kate Jeonghee
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Chaouali, Walid
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Chen, Bo
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Cheng, Junjun
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Chicheportiche, Laëtitia
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Chiew, Tung Moi
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Cho, Minhee
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Journal of retailing and consumer services
Journal of advertising research
240
International journal of advertising : the review of marketing communications
213
Journal of advertising
185
International journal of advertising : the quarterly review of marketing communications
182
Journal of business research : JBR
176
Journal of advertising : official publication of the American Academy of Advertising
170
Journal of marketing communications
146
The journal of industrial economics
134
The antitrust bulletin : the journal of American and foreign antitrust and trade regulation
123
NBER working paper series
118
International journal of industrial organization
107
Wirtschaftsdienst : Zeitschrift für Wirtschaftspolitik
104
Working paper / National Bureau of Economic Research, Inc.
91
Economics letters
88
Management science : journal of the Institute for Operations Research and the Management Sciences
88
NBER Working Paper
87
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
86
Journal of promotion management : JPM
82
Review of industrial organization : RIO
82
European journal of operational research : EJOR
77
Journal of marketing
76
Wirtschaft und Wettbewerb
75
CESifo working papers
72
Europäische Hochschulschriften / 5
72
Journal of historical research in marketing
72
Southern economic journal
72
European journal of marketing : EJM
66
Journal of promotion management : innovations in planning and applied research
66
The American economic review
65
Applied economics
64
The review of economics and statistics
64
Journal of marketing research : JMR
62
International journal of internet marketing and advertising : IJIMA
60
Jahrbuch der Absatz- und Verbrauchsforschung
59
Voprosy ėkonomiki : ordena trudovogo krasnogo znameni ežemesjačnyj žurnal ; Vserossijskoe ėkonomičeskoe izdanie
59
SpringerLink / Bücher
56
Discussion paper / Centre for Economic Policy Research
55
Psychology & marketing
55
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
52
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ECONIS (ZBW)
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1
Vertical integration maintenance commitments
Nie, Pu-yan
;
Wang, Chan
;
Yang, Yong-cong
- In:
Journal of retailing and consumer services
47
(
2019
),
pp. 11-16
Persistent link: https://www.econbiz.de/10011995431
Saved in:
2
National advertising, dual-channel coordination and firm performance
Pei, Zhi
;
Yan, Ruiliang
- In:
Journal of retailing and consumer services
20
(
2013
)
2
,
pp. 218-224
Persistent link: https://www.econbiz.de/10009734310
Saved in:
3
Bundling products to success : the influence of complementarity and advertising
Yan, Ruiliang
;
Myers, Chris
;
Wang, John
;
Ghose, Sanjoy
- In:
Journal of retailing and consumer services
21
(
2014
)
1
,
pp. 48-53
Persistent link: https://www.econbiz.de/10010233544
Saved in:
4
How does the added new online channel impact the supporting advertising expenditure?
Pei, Zhi
;
Toombs, Leslie
;
Yan, Ruiliang
- In:
Journal of retailing and consumer services
21
(
2014
)
3
,
pp. 229-238
Persistent link: https://www.econbiz.de/10010348763
Saved in:
5
Understanding the impact of store flyers on purchase behaviour : an empirical analysis in the context of Spanish households
Gázquez-Abad, Juan Carlos
;
Martínez-López, Francisco J.
- In:
Journal of retailing and consumer services
28
(
2016
),
pp. 263-273
Persistent link: https://www.econbiz.de/10011434176
Saved in:
6
Consumers' emotional responses to the Christmas TV advertising of four retail brands
Catwright, Joanna
;
McCormick, Helen
;
Warnaby, Gary
- In:
Journal of retailing and consumer services
29
(
2016
),
pp. 82-91
Persistent link: https://www.econbiz.de/10011442359
Saved in:
7
How can the word "NEW" evoke consumers' experiences of novelty and interest?
Sung, Billy
;
Hartley, Nicole
;
Vanman, Eric
;
Phau, Ian
- In:
Journal of retailing and consumer services
31
(
2016
),
pp. 166-173
Persistent link: https://www.econbiz.de/10011528611
Saved in:
8
Hispanics and viral advertising
Korgaonkar, Pradeep
;
Petrescu, Maria
;
Gironda, John
- In:
Journal of retailing and consumer services
32
(
2016
),
pp. 46-59
Persistent link: https://www.econbiz.de/10011556612
Saved in:
9
Profiling the flyer-prone consumer
Gázquez-Abad, Juan Carlos
;
Martínez-López, Francisco J.
- In:
Journal of retailing and consumer services
21
(
2014
)
6
,
pp. 966-975
Persistent link: https://www.econbiz.de/10010437702
Saved in:
10
Managing advertising investments in marketing channels
Karray, Salma
;
Martín Herrán, Guiomar
;
Sigué, Simon …
- In:
Journal of retailing and consumer services
65
(
2022
),
pp. 1-16
Persistent link: https://www.econbiz.de/10013169665
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