//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of retailing and consumer services"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Markenführung im Zeitalter von...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Brand management
286
Markenführung
286
Consumer behaviour
252
Konsumentenverhalten
252
Brand image
163
Markenimage
163
Brand
141
Markenartikel
139
Beziehungsmarketing
103
Relationship marketing
103
Einzelhandel
74
Retail trade
74
Social Web
52
Social web
52
Internet marketing
38
Online-Marketing
38
Customer satisfaction
35
Kundenzufriedenheit
35
Handelsmarke
34
Store brand
34
Luxury goods
29
Luxusgüter
29
Brand loyalty
27
Markentreue
24
Fashion
22
Mode
22
Marketing management
20
Marketingmanagement
20
Online retailing
18
Online-Handel
18
Social media
18
Confidence
17
Vertrauen
17
Advertising effects
16
Dienstleistungsqualität
16
Service quality
16
Werbewirkung
16
Emotion
15
Viral marketing
14
Virales Marketing
14
more ...
less ...
Online availability
All
Undetermined
248
Free
5
Type of publication
All
Article
291
Book / Working Paper
1
Type of publication (narrower categories)
All
Article in journal
292
Aufsatz in Zeitschrift
292
Conference paper
2
Konferenzbeitrag
2
Collection of articles of several authors
1
Conference proceedings
1
Konferenzschrift
1
Sammelwerk
1
more ...
less ...
Language
All
English
292
Author
All
Park, Jungkun
8
Dawes, John
5
Khan, Imran
5
Loureiro, Sandra Maria Correia
5
Prentice, Catherine
4
Baumann, Chris
3
Dhir, Amandeep
3
Hollebeek, Linda D.
3
Huang, Zongsheng
3
Hyun, Hyowon
3
Japutra, Arnold
3
Kumar, Vikas
3
Lombart, Cindy
3
Mortimer, Gary
3
Park, Hyejune
3
Talwar, Shalini
3
Trinh, Giang
3
Ahn, Jiseon
2
Alalwan, Ali Abdallah
2
Algharabat, Raed
2
Anesbury, Zachary
2
Anselmsson, Johan
2
Aslam, Usman
2
Augusto, Mário Gomes
2
Brown, James R.
2
Burt, Steven
2
Carlson, Jamie
2
Casidy, Riza
2
Chakrabarti, Somnath
2
Cheung, Man Lai
2
Cliquet, Gérard
2
Diallo, Mbaye Fall
2
Duan, Yongrui
2
Dwivedi, Abhishek
2
Ekinci, Yuksel
2
Elms, Jonathan
2
Eugene Cheng-xi Aw
2
Fatma, Mobin
2
Fazal-e-Hasan, Syed
2
González-Benito, Óscar
2
more ...
less ...
Institution
All
International Conference on National Brand & Private Label Marketing <1., 2014, Barcelona>
1
Published in...
All
Journal of retailing and consumer services
Journal of business research : JBR
607
The journal of brand management : an international journal
552
The journal of product & brand management
387
SpringerLink / Bücher
319
European journal of marketing : EJM
125
Psychology & marketing
112
Industrial marketing management : the international journal for industrial and high-tech firms
108
Journal of strategic marketing
108
International journal of hospitality management
105
Asia Pacific journal of marketing and logistics
104
Journal of marketing communications
104
Marketing intelligence & planning
103
Journal of marketing management : MM
102
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
100
The IUP journal of brand management : IJBRM
92
Springer eBook Collection
89
Innovatives Markenmanagement
86
Journal of marketing
81
Journal of the Academy of Marketing Science
77
Marketing letters : a journal of research in marketing
76
Journal of promotion management : innovations in planning and applied research
71
Research
69
Journal of marketing research : JMR
68
Journal of promotion management : JPM
68
Tourism management : research, policies, practice
68
International journal of advertising : the review of marketing communications
66
International journal of internet marketing and advertising : IJIMA
66
Journal of fashion marketing and management
66
Journal of international consumer marketing
66
International journal of industrial organization
65
Journal of advertising research
65
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
63
International marketing review
61
Cogent business & management
59
Qualitative market research : an international journal
59
Discussion paper / Centre for Economic Policy Research
58
Journal of marketing management : JMM ; journal of the Academy of Marketing
58
Journal of global marketing
56
Journal of retailing
55
more ...
less ...
Source
All
ECONIS (ZBW)
292
Showing
1
-
10
of
292
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Leading national brands facing store brands competition : is price competitiveness the only thing that matters?
Fornari, Daniele
;
Fornari, Edoardo
;
Grandi, Sebastiano
; …
- In:
Journal of retailing and consumer services
30
(
2016
),
pp. 234-241
Persistent link: https://www.econbiz.de/10011473208
Saved in:
2
Win-win strategies at discount stores
Deleersnyder, Barbara
;
Dekimpe, Marnik G.
;
Steenkamp, …
- In:
Journal of retailing and consumer services
14
(
2007
)
5
,
pp. 309-318
Persistent link: https://www.econbiz.de/10003521198
Saved in:
3
Defensive strategy against a private label : building brand premium for retailer cooperation
Choi, Seung-chan
- In:
Journal of retailing and consumer services
34
(
2017
),
pp. 335-339
Persistent link: https://www.econbiz.de/10011629447
Saved in:
4
Examining price and service competition among retailers in a supply chain under potential demand disruption
Ali, Syed Mithun
;
Rahman, Md. Hafizur
;
Tumpa, Tasmia Jannat
- In:
Journal of retailing and consumer services
40
(
2018
),
pp. 40-47
Persistent link: https://www.econbiz.de/10011801735
Saved in:
5
Violations of procedure invariance : the case of preference reversals in monadic and competitive product evaluations
Müller, Holger
;
Kroll, Eike B.
;
Vogt, Bodo
- In:
Journal of retailing and consumer services
19
(
2012
)
4
,
pp. 406-412
Persistent link: https://www.econbiz.de/10009571286
Saved in:
6
Price competition between green and non green products under corporate social responsible firm
Sana, Shib Sankar
- In:
Journal of retailing and consumer services
55
(
2020
),
pp. 1-17
Persistent link: https://www.econbiz.de/10012269041
Saved in:
7
Price competition in retailing : the importance of the price density function
Willart, Sylvain P. C.
- In:
Journal of retailing and consumer services
26
(
2015
),
pp. 125-132
Persistent link: https://www.econbiz.de/10011348313
Saved in:
8
Shopping in the omnichannel supply chain under price competition and product return
Jena, Sarat Kumar
;
Meena, Purushottam Lal
- In:
Journal of retailing and consumer services
65
(
2022
),
pp. 1-15
Persistent link: https://www.econbiz.de/10013169656
Saved in:
9
Impact of personalization and privacy concerns on information disclosure and pricing
Chen, Chen
;
Duan, Yongrui
- In:
Journal of retailing and consumer services
69
(
2022
),
pp. 1-11
Persistent link: https://www.econbiz.de/10013401795
Saved in:
10
Augmented reality marketing : how mobile AR-apps can improve brands through inspiration
Rauschnabel, Philipp A.
;
Felix, Reto
;
Hinsch, Chris
- In:
Journal of retailing and consumer services
49
(
2019
),
pp. 43-53
Persistent link: https://www.econbiz.de/10012025827
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->