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~isPartOf:"Journal of retailing and consumer services"
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Emotionale Werbung
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Consumer behaviour
161
Konsumentenverhalten
161
Emotion
155
Advertising
62
Werbung
57
Advertising effects
41
Beziehungsmarketing
41
Relationship marketing
41
Werbewirkung
41
Einzelhandel
33
Retail trade
33
Internet marketing
28
Online-Marketing
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Online retailing
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Online-Handel
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Dienstleistungsqualität
25
Service quality
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Social Web
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Social web
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Brand management
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Customer satisfaction
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Kundenzufriedenheit
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Markenführung
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Emotions
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Cognition
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Kognition
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Viral marketing
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Virales Marketing
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Markenimage
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Customer service
12
Kundenservice
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10
Distribution channel
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Luxury goods
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Vertriebsweg
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210
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Septianto, Felix
10
Ladhari, Riadh
4
Ngo, Liem Viet
4
Prentice, Catherine
4
Thaichon, Park
4
Chebat, Jean-Charles
3
Chiew, Tung Moi
3
Dwivedi, Yogesh Kumar
3
Kumar, Sushant
3
Park, Jungkun
3
Souiden, Nizar
3
Surachartkumtonkun, Jiraporn
3
Yan, Ruiliang
3
Babin, Barry J.
2
Borges, Adilson
2
Gázquez-Abad, Juan Carlos
2
Hamelin, Nicolas
2
Huang, Tseng-Lung
2
Hyun, Hyowon
2
Japutra, Arnold
2
Jublee, Daniel Inbaraj
2
Kim, Min-Seong
2
Klaus, Philipp
2
Li, Bin
2
Loureiro, Sandra Maria Correia
2
Makkar, Marian
2
Martín Herrán, Guiomar
2
Martínez-López, Francisco J.
2
Mehta, Ritu
2
Mukerji, Bhasker
2
Pandit, Ameet
2
Pei, Zhi
2
Qi, Zhou
2
Quach, Sara
2
Shah, Adnan Muhammad
2
Shareef, Mahmud Akhter
2
Sierra, Jeremy J.
2
Sigué, Simon Pierre
2
Stephen, Gladys
2
Thi Nguyet Que Nguyen
2
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Journal of retailing and consumer services
Journal of business research : JBR
426
Journal of advertising research
275
International journal of advertising : the review of marketing communications
226
Journal of advertising : official publication of the American Academy of Advertising
212
International journal of hospitality management
202
International journal of advertising : the quarterly review of marketing communications
200
Journal of advertising
185
Psychology & marketing
182
Journal of marketing communications
173
European Journal of Marketing
145
Journal of business ethics : JOBE
143
Journal of Consumer Marketing
136
Journal of economic psychology : research in economic psychology and behavioral economics
136
Journal of consumer research : JCR ; an interdisciplinary bimonthly
134
SpringerLink / Bücher
134
Journal of marketing research : JMR
114
Tourism management : research, policies, practice
112
European journal of marketing : EJM
106
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
104
Journal of promotion management : JPM
102
Journal of marketing
98
Management science : journal of the Institute for Operations Research and the Management Sciences
96
NBER working paper series
91
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
90
Journal of promotion management : innovations in planning and applied research
83
Young Consumers
83
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
81
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
79
International journal of internet marketing and advertising : IJIMA
77
European journal of operational research : EJOR
74
Journal of historical research in marketing
74
The leadership quarterly : LQ ; an international journal of political, social and behavioral science
74
NBER Working Paper
73
Working paper / National Bureau of Economic Research, Inc.
72
Organizational behavior and human decision processes : a journal of fundamental research and theory in applied psychology
71
Marketing Science
69
Marketing : ZFP ; journal of research and management
68
Marketing letters : a journal of research in marketing
68
Journal of economic behavior & organization : JEBO
66
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ECONIS (ZBW)
210
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1
Mixed emotional appeal enhances positive word-of-mouth : the moderating role of narrative person
Quach, Sara
;
Septianto, Felix
;
Thaichon, Park
;
Chiew, …
- In:
Journal of retailing and consumer services
62
(
2021
),
pp. 1-13
Persistent link: https://www.econbiz.de/10012648877
Saved in:
2
The impact of animal metaphors on consumer response to courtesy
advertising
Huang, Wen Hsien
;
Hsieh, Shao-Yu
- In:
Journal of retailing and consumer services
75
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014372540
Saved in:
3
Using food pictorial metaphor in the
advertising
of non-food brands : an exploratory investigation of consumer interpretation and affective response
Boujena, Othman
;
Ulrich, Isabelle
;
Piris, Yolande
; …
- In:
Journal of retailing and consumer services
62
(
2021
),
pp. 1-11
Persistent link: https://www.econbiz.de/10012648893
Saved in:
4
Storytelling, the scale of persuasion and retention : a neuromarketing approach
Hamelin, Nicolas
;
Thaichon, Park
;
Abraham, Christopher
; …
- In:
Journal of retailing and consumer services
55
(
2020
),
pp. 1-8
Persistent link: https://www.econbiz.de/10012268985
Saved in:
5
Chirping birds and barking dogs : Tte interactive effect of ambient sensory cue source and valence on consumers' choice of natural products
Esteky, Sina
- In:
Journal of retailing and consumer services
61
(
2021
),
pp. 1-11
Persistent link: https://www.econbiz.de/10012581863
Saved in:
6
Consumers' emotional responses to the Christmas TV
advertising
of four retail brands
Catwright, Joanna
;
McCormick, Helen
;
Warnaby, Gary
- In:
Journal of retailing and consumer services
29
(
2016
),
pp. 82-91
Persistent link: https://www.econbiz.de/10011442359
Saved in:
7
Emotion
and
advertising
effectiveness : a novel facial expression analysis approach
Hamelin, Nicolas
;
El Moujahid, Othmane
;
Thaichon, Park
- In:
Journal of retailing and consumer services
36
(
2017
),
pp. 103-111
Persistent link: https://www.econbiz.de/10011697915
Saved in:
8
The interactive effect of emotional appeals and past performance of a charity on the effectiveness of charitable
advertising
Septianto, Felix
;
Tjiptono, Fandy
- In:
Journal of retailing and consumer services
50
(
2019
),
pp. 189-198
Persistent link: https://www.econbiz.de/10012114153
Saved in:
9
A typology of viral ad sharers using sentiment analysis
Kulkarni, Kalpak K.
;
Kalro, Arti D.
;
Sharma, Dinesh
; …
- In:
Journal of retailing and consumer services
53
(
2020
),
pp. 1-10
Persistent link: https://www.econbiz.de/10012171967
Saved in:
10
Empathy with influencers? : the impact of the sensory
advertising
experience on user behavioral responses
Li, Bin
;
Chen, Shuang
;
Qi, Zhou
- In:
Journal of retailing and consumer services
72
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014253485
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