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Complexity or simplicity? : designing product pictures for advertising in online marketplaces
Wu, Kewen; Vassileva, Julita; Zhao, Yuxiang; Noorian, Zeinab - In: Journal of retailing and consumer services 28 (2016), pp. 17-27
Persistent link: https://www.econbiz.de/10011433677
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"Touch it, swipe it, shake it" : does the emergence of haptic touch in mobile retailing advertising improve its effectiveness?
Mulcahy, Rory Francis; Riedel, Aimee S. - In: Journal of retailing and consumer services 54 (2020), pp. 1-8
Persistent link: https://www.econbiz.de/10012238314
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Attention marketing in fragmented entertainment : how advertising embedding influences purchase decision in short-form video apps
Yin, Xicheng; Li, Jing; Si, Hongyun; Wu, Peng - In: Journal of retailing and consumer services 76 (2024), pp. 1-13
Persistent link: https://www.econbiz.de/10014460820
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How augmented reality affects advertising effectiveness : the mediating effects of curiosity and attention toward the ad
Yang, Shuai; Carlson, Jeffrey R.; Chen, Sixing - In: Journal of retailing and consumer services 54 (2020), pp. 1-11
Persistent link: https://www.econbiz.de/10012238342
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Do consumers still believe what is said in online product reviews? : a persuasion knowledge approach
Bambauer-Sachse, Silke; Mangold, Sabrina - In: Journal of retailing and consumer services 20 (2013) 4, pp. 373-381
Persistent link: https://www.econbiz.de/10009755604
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Vision (im)possible? : the effect of in-store signage on customers' visual attention
Otterbring, Tobias; Wästlund, Erik; Gustafsson, Anders; … - In: Journal of retailing and consumer services 21 (2014) 5, pp. 676-684
Persistent link: https://www.econbiz.de/10010407245
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Can you sense without being human? : comparing virtual and human influencers endorsement effectiveness
Li, Huajun; Lei, Yueqiu; Qi, Zhou; Hong, Yuan - In: Journal of retailing and consumer services 75 (2023), pp. 1-14
Persistent link: https://www.econbiz.de/10014371688
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Social media marketing : comparative effect of advertisement sources
Shareef, Mahmud Akhter; Mukerji, Bhasker; Dwivedi, … - In: Journal of retailing and consumer services 46 (2019), pp. 58-69
Persistent link: https://www.econbiz.de/10011980784
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Can two negatives make a positive? : social exclusion prevents carryover effects from deceptive advertising
Aghakhani, Hamed; Main, Kelley J. - In: Journal of retailing and consumer services 47 (2019), pp. 206-214
Persistent link: https://www.econbiz.de/10011995574
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Multichannel personalization : identifying consumer preferences for product recommendations in advertisements across different media channels
Schreiner, Timo; Rese, Alexandra; Baier, Daniel - In: Journal of retailing and consumer services 48 (2019), pp. 87-99
Persistent link: https://www.econbiz.de/10012001284