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The intention to click on sponsored ads : a study of the role of prior knowledge and of consumer profile
Gauzente, Claire - In: Journal of retailing and consumer services 17 (2010) 6, pp. 457-463
Persistent link: https://www.econbiz.de/10008696009
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Message content in keyword campaigns, click behavior, and price-consciousness : a study of millennial consumers
Gauzente, Claire; Roy, Yves - In: Journal of retailing and consumer services 19 (2012) 1, pp. 78-87
Persistent link: https://www.econbiz.de/10009507897
Cover Image
The intention to click on sponsored ads—A study of the role of prior knowledge and of consumer profile
Gauzente, Claire - In: Journal of retailing and consumer services 17 (2010) 6, pp. 457-464
Persistent link: https://www.econbiz.de/10008639775
Cover Image
Message content in keyword campaigns, click behavior, and price-consciousness: A study of millennial consumers
Gauzente, Claire; Roy, Yves - In: Journal of retailing and consumer services 19 (2012) 1, pp. 78-88
Persistent link: https://www.econbiz.de/10009821628