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Enhancing value for Chinese shoppers: The contribution of store and customer characteristics
Wong, Amy; Dean, Alison - In: Journal of retailing and consumer services 16 (2009) 2, pp. 123-135
Persistent link: https://www.econbiz.de/10008884808
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How social capital builds online brand advocacy in luxury social media brand communities
Wong, Amy - In: Journal of retailing and consumer services 70 (2023), pp. 1-12
Persistent link: https://www.econbiz.de/10014235383
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Building engagement in online brand communities : the effects of socially beneficial initiatives on collective social capital
Wong, Amy; Lee, Marcus - In: Journal of retailing and consumer services 65 (2022), pp. 1-14
Persistent link: https://www.econbiz.de/10013169673
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Persuasive cues and reciprocal behaviors in influencer-follower relationships : the mediating role of influencer defense
Wong, Amy; Wei, Joicey - In: Journal of retailing and consumer services 75 (2023), pp. 1-13
Persistent link: https://www.econbiz.de/10014372614