Narrow search
Showing 1 - 3 of 3
Cover Image
Dynamic impact of negative public sentiment on agricultural product prices during COVID-19
Liu, Yunqiang; Liu, Sha; Ye, Deping; Tang, Hong; Wang, Fang - In: Journal of retailing and consumer services 64 (2022), pp. 1-16
Persistent link: https://www.econbiz.de/10013209501
Cover Image
Opinion leadership vs. para-social relationship : key factors in influencer marketing
Farivar, Samira; Wang, Fang; Yuan, Yufei - In: Journal of retailing and consumer services 59 (2021), pp. 1-11
Persistent link: https://www.econbiz.de/10012433758
Cover Image
Effective influencer marketing : a social identity perspective
Farivar, Samira; Wang, Fang - In: Journal of retailing and consumer services 67 (2022), pp. 1-10
Persistent link: https://www.econbiz.de/10013364475