Opinion leadership vs. para-social relationship : key factors in influencer marketing
Samira Farivar, Fang Wang, Yufei Yuan
| Year of publication: |
2021
|
|---|---|
| Authors: | Farivar, Samira ; Wang, Fang ; Yuan, Yufei |
| Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 59.2021, p. 1-11
|
| Subject: | Influencer marketing | Opinion leadership | Parasocial relationship | Storytelling post | Correspondent inference |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretconser.2020.102371 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012433758