//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of retailing and consumer services"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Advertising, commercial spaces...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Advertising
60
Werbung
60
Consumer behaviour
39
Konsumentenverhalten
39
Advertising effects
36
Werbewirkung
36
Internet marketing
17
Online-Marketing
17
Social Web
10
Social web
10
Brand management
8
Einzelhandel
8
Emotion
8
Markenführung
8
Retail trade
8
Game theory
7
Preismanagement
7
Pricing strategy
7
Spieltheorie
7
Brand
6
Distribution channel
6
Vertriebsweg
6
Viral marketing
6
Virales Marketing
6
Markenartikel
5
Food
4
Lebensmittel
4
Lieferkette
4
Marketing management
4
Marketingmanagement
4
Perception
4
Psychology of advertising
4
Sales promotion
4
Supply chain
4
Trust
4
Verkaufsförderung
4
Wahrnehmung
4
Werbepsychologie
4
Brand image
3
Cognition
3
more ...
less ...
Online availability
All
Undetermined
55
Free
3
Type of publication
All
Article
62
Type of publication (narrower categories)
All
Article in journal
62
Aufsatz in Zeitschrift
62
Language
All
English
62
Author
All
Septianto, Felix
4
Thaichon, Park
4
Yan, Ruiliang
3
Dwivedi, Yogesh Kumar
2
Gázquez-Abad, Juan Carlos
2
Hamelin, Nicolas
2
Martín Herrán, Guiomar
2
Martínez-López, Francisco J.
2
Mukerji, Bhasker
2
Pei, Zhi
2
Quach, Sara
2
Shareef, Mahmud Akhter
2
Sigué, Simon Pierre
2
Abraham, Christopher
1
Adaji, Ifeoma
1
Aghakhani, Hamed
1
Ahmad, Ayaz
1
Ahmad, Wisal
1
Ahmed, Qazi Mohammed
1
Alryalat, Mohammad Abdallah Ali
1
Ariza-Montes, Antonio
1
Baccouche, Mona
1
Baek, Tae Hyun
1
Bagherinejad, Jafar
1
Baier, Daniel
1
Bambauer-Sachse, Silke
1
Barrales-Molina, Vanesa
1
Bharadwaj, Apoorva
1
Bian, Xuemei
1
Bondesson, Niklas
1
Boujena, Othman
1
Bushra, Mazia Fateen
1
Byun, Kate Jeonghee
1
Catwright, Joanna
1
Chaouali, Walid
1
Chen, Bo
1
Chen, Shuang
1
Cheng, Junjun
1
Chicheportiche, Laëtitia
1
Chiew, Tung Moi
1
more ...
less ...
Published in...
All
Journal of retailing and consumer services
Journal of advertising research
246
International journal of advertising : the review of marketing communications
213
Journal of advertising
185
International journal of advertising : the quarterly review of marketing communications
182
Journal of advertising : official publication of the American Academy of Advertising
170
Journal of business research : JBR
169
Journal of marketing communications
146
NBER working paper series
104
Working paper / National Bureau of Economic Research, Inc.
85
Management science : journal of the Institute for Operations Research and the Management Sciences
83
Journal of promotion management : JPM
82
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
82
NBER Working Paper
81
SpringerLink / Bücher
79
European journal of operational research : EJOR
77
Journal of marketing
74
Journal of historical research in marketing
72
European journal of marketing : EJM
66
Journal of promotion management : innovations in planning and applied research
66
Journal of marketing research : JMR
62
International journal of internet marketing and advertising : IJIMA
61
Jahrbuch der Absatz- und Verbrauchsforschung
56
Psychology & marketing
56
International journal of industrial organization
53
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
53
Journal of current issues and research in advertising : JCIRA
52
Health marketing quarterly
49
Wirtschaftsdienst : Zeitschrift für Wirtschaftspolitik
49
Journal of current issues and research in advertising
46
Marketing : ZFP ; journal of research and management
45
Discussion paper / Centre for Economic Policy Research
44
CESifo working papers
43
The American economic review
42
Markenartikel : das Magazin für Markenführung
39
Journal of business ethics : JOBE
38
Working paper
38
Young consumers : insight and ideas for responsible marketers
38
Applied economics
37
American journal of agricultural economics
36
more ...
less ...
Source
All
ECONIS (ZBW)
62
Showing
1
-
10
of
62
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Estimating attractiveness, hierarchy and catchment area extents for a national set of retail centre agglomerations
Dolega, Les
;
Pavlis, Michalis
;
Singleton, Alex
- In:
Journal of retailing and consumer services
28
(
2016
),
pp. 78-90
Persistent link: https://www.econbiz.de/10011434084
Saved in:
2
Influence of incentive frames on offline-to-online interaction of outdoor advertising
Wei, Zhiyong
;
Dou, Wenyu
;
Jiang, Qingyun
;
Gu, Chenyan
- In:
Journal of retailing and consumer services
58
(
2021
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012430714
Saved in:
3
National advertising, dual-channel coordination and firm performance
Pei, Zhi
;
Yan, Ruiliang
- In:
Journal of retailing and consumer services
20
(
2013
)
2
,
pp. 218-224
Persistent link: https://www.econbiz.de/10009734310
Saved in:
4
Bundling products to success : the influence of complementarity and advertising
Yan, Ruiliang
;
Myers, Chris
;
Wang, John
;
Ghose, Sanjoy
- In:
Journal of retailing and consumer services
21
(
2014
)
1
,
pp. 48-53
Persistent link: https://www.econbiz.de/10010233544
Saved in:
5
How does the added new online channel impact the supporting advertising expenditure?
Pei, Zhi
;
Toombs, Leslie
;
Yan, Ruiliang
- In:
Journal of retailing and consumer services
21
(
2014
)
3
,
pp. 229-238
Persistent link: https://www.econbiz.de/10010348763
Saved in:
6
Understanding the impact of store flyers on purchase behaviour : an empirical analysis in the context of Spanish households
Gázquez-Abad, Juan Carlos
;
Martínez-López, Francisco J.
- In:
Journal of retailing and consumer services
28
(
2016
),
pp. 263-273
Persistent link: https://www.econbiz.de/10011434176
Saved in:
7
Consumers' emotional responses to the Christmas TV advertising of four retail brands
Catwright, Joanna
;
McCormick, Helen
;
Warnaby, Gary
- In:
Journal of retailing and consumer services
29
(
2016
),
pp. 82-91
Persistent link: https://www.econbiz.de/10011442359
Saved in:
8
How can the word "NEW" evoke consumers' experiences of novelty and interest?
Sung, Billy
;
Hartley, Nicole
;
Vanman, Eric
;
Phau, Ian
- In:
Journal of retailing and consumer services
31
(
2016
),
pp. 166-173
Persistent link: https://www.econbiz.de/10011528611
Saved in:
9
Hispanics and viral advertising
Korgaonkar, Pradeep
;
Petrescu, Maria
;
Gironda, John
- In:
Journal of retailing and consumer services
32
(
2016
),
pp. 46-59
Persistent link: https://www.econbiz.de/10011556612
Saved in:
10
Profiling the flyer-prone consumer
Gázquez-Abad, Juan Carlos
;
Martínez-López, Francisco J.
- In:
Journal of retailing and consumer services
21
(
2014
)
6
,
pp. 966-975
Persistent link: https://www.econbiz.de/10010437702
Saved in:
1
2
3
4
5
6
7
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->