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~isPartOf:"Journal of retailing and consumer services"
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Instant advertising
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Advertising
62
Werbung
57
Consumer behaviour
41
Konsumentenverhalten
41
Advertising effects
36
Werbewirkung
36
Internet marketing
18
Online-Marketing
18
Social Web
11
Social web
11
Brand management
9
Einzelhandel
9
Markenführung
9
Retail trade
9
Preismanagement
8
Pricing strategy
8
Viral marketing
8
Virales Marketing
8
Brand
7
Emotion
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Game theory
7
Spieltheorie
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6
Markenartikel
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Vertriebsweg
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Lieferkette
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Supply chain
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Brand image
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Luxury goods
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Luxusgüter
4
Markenimage
4
Marketing management
4
Marketingmanagement
4
Psychology of advertising
4
Sales promotion
4
Verkaufsförderung
4
Werbepsychologie
4
Beziehungsmarketing
3
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62
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Septianto, Felix
6
Thaichon, Park
4
Yan, Ruiliang
3
Dwivedi, Yogesh Kumar
2
Gázquez-Abad, Juan Carlos
2
Hamelin, Nicolas
2
Martín Herrán, Guiomar
2
Martínez-López, Francisco J.
2
Mukerji, Bhasker
2
Pei, Zhi
2
Quach, Sara
2
Shareef, Mahmud Akhter
2
Sigué, Simon Pierre
2
Abraham, Christopher
1
Adaji, Ifeoma
1
Aghakhani, Hamed
1
Ahmad, Ayaz
1
Ahmad, Wisal
1
Ahmed, Qazi Mohammed
1
Alryalat, Mohammad Abdallah Ali
1
Ariza-Montes, Antonio
1
Baccouche, Mona
1
Baek, Tae Hyun
1
Bagherinejad, Jafar
1
Baier, Daniel
1
Bambauer-Sachse, Silke
1
Barrales-Molina, Vanesa
1
Bharadwaj, Apoorva
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Bondesson, Niklas
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Boujena, Othman
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Bushra, Mazia Fateen
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Byun, Kate Jeonghee
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Catwright, Joanna
1
Chaouali, Walid
1
Chen, Bo
1
Chen, Shuang
1
Cheng, Junjun
1
Chicheportiche, Laëtitia
1
Chiew, Tung Moi
1
Cho, Minhee
1
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Journal of retailing and consumer services
SpringerLink / Bücher
1,415
Gabler Edition Wissenschaft
317
Springer eBook Collection / Business and Economics
314
Springer eBook Collection
294
Research
240
International journal of advertising : the review of marketing communications
210
Journal of advertising research
210
Europäische Hochschulschriften / 5
204
International journal of advertising : the quarterly review of marketing communications
187
Lehrbuch
184
Journal of advertising
177
Journal of business research : JBR
172
Journal of advertising : official publication of the American Academy of Advertising
170
Journal of marketing communications
150
European Journal of Marketing
142
Journal of Consumer Marketing
136
essentials
99
Gabler Research
97
Schriftenreihe Merkur : Schriften zum innovativen Marketing-Management
90
Hamburger Schriften zur Marketingforschung
89
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
89
Journal of promotion management : JPM
86
Arbeitspapier / Universität Erlangen-Nürnberg, Betriebswirtschaftliches Institut, Lehrstuhl für Marketing
83
Young Consumers
83
Innovatives Markenmanagement
82
Neue betriebswirtschaftliche Forschung : Nbf
77
Journal of historical research in marketing
71
Schriftenreihe Studien zum Konsumentenverhalten
71
Management science : journal of the Institute for Operations Research and the Management Sciences
70
DUV / Wirtschaftswissenschaft
69
Marketing Science
69
European journal of operational research : EJOR
68
Gabler-Edition Wissenschaft
67
Journal of promotion management : innovations in planning and applied research
66
Vahlens Handbücher der Wirtschafts- und Sozialwissenschaften
65
European journal of marketing : EJM
64
Schriften zu Marketing und Management
62
Schriftenreihe Innovative betriebswirtschaftliche Forschung und Praxis
62
Springer eBooks / Business and Economics
60
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ECONIS (ZBW)
62
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1
National
advertising
, dual-channel coordination and firm performance
Pei, Zhi
;
Yan, Ruiliang
- In:
Journal of retailing and consumer services
20
(
2013
)
2
,
pp. 218-224
Persistent link: https://www.econbiz.de/10009734310
Saved in:
2
Bundling products to success : the influence of complementarity and
advertising
Yan, Ruiliang
;
Myers, Chris
;
Wang, John
;
Ghose, Sanjoy
- In:
Journal of retailing and consumer services
21
(
2014
)
1
,
pp. 48-53
Persistent link: https://www.econbiz.de/10010233544
Saved in:
3
How does the added new online channel impact the supporting
advertising
expenditure?
Pei, Zhi
;
Toombs, Leslie
;
Yan, Ruiliang
- In:
Journal of retailing and consumer services
21
(
2014
)
3
,
pp. 229-238
Persistent link: https://www.econbiz.de/10010348763
Saved in:
4
Understanding the impact of store flyers on purchase behaviour : an empirical analysis in the context of Spanish households
Gázquez-Abad, Juan Carlos
;
Martínez-López, Francisco J.
- In:
Journal of retailing and consumer services
28
(
2016
),
pp. 263-273
Persistent link: https://www.econbiz.de/10011434176
Saved in:
5
Consumers' emotional responses to the Christmas TV
advertising
of four retail brands
Catwright, Joanna
;
McCormick, Helen
;
Warnaby, Gary
- In:
Journal of retailing and consumer services
29
(
2016
),
pp. 82-91
Persistent link: https://www.econbiz.de/10011442359
Saved in:
6
How can the word "NEW" evoke consumers' experiences of novelty and interest?
Sung, Billy
;
Hartley, Nicole
;
Vanman, Eric
;
Phau, Ian
- In:
Journal of retailing and consumer services
31
(
2016
),
pp. 166-173
Persistent link: https://www.econbiz.de/10011528611
Saved in:
7
Hispanics and viral
advertising
Korgaonkar, Pradeep
;
Petrescu, Maria
;
Gironda, John
- In:
Journal of retailing and consumer services
32
(
2016
),
pp. 46-59
Persistent link: https://www.econbiz.de/10011556612
Saved in:
8
Profiling the flyer-prone consumer
Gázquez-Abad, Juan Carlos
;
Martínez-López, Francisco J.
- In:
Journal of retailing and consumer services
21
(
2014
)
6
,
pp. 966-975
Persistent link: https://www.econbiz.de/10010437702
Saved in:
9
The relative impact of
advertising
and referral reward programs on the post-consumption evaluations in the context of service failure
Kuang, Di
;
Ma, Baolong
;
Wang, Hong
- In:
Journal of retailing and consumer services
65
(
2022
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013169658
Saved in:
10
Managing
advertising
investments in marketing channels
Karray, Salma
;
Martín Herrán, Guiomar
;
Sigué, Simon …
- In:
Journal of retailing and consumer services
65
(
2022
),
pp. 1-16
Persistent link: https://www.econbiz.de/10013169665
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