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Pre- and post-purchase stage in impulse buying : the role of mood and satisfaction
Ozer, Leyla; Gultekin, Beyza - In: Journal of retailing and consumer services 22 (2015), pp. 71-76
Persistent link: https://www.econbiz.de/10010468496
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Conventionalists, connectors, technoisseurs and mobilarti : differential profiles of mobile marketing segments based on phone features and postmodern characteristics of consumers
Goneos-Malka, A.; Strasheim, Arien; Grobler, Anske F. - In: Journal of retailing and consumer services 21 (2014) 6, pp. 905-916
Persistent link: https://www.econbiz.de/10010436999
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Review od emotions research in marketing, 2002 - 2013
Gaur, Sanjaya Singh; Herjanto, Halimin; Makkar, Marian - In: Journal of retailing and consumer services 21 (2014) 6, pp. 917-923
Persistent link: https://www.econbiz.de/10010437737
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Consumers' purchase decisions and employer image
Rybaczewska, Maria; Sparks, Leigh; Sułkowski, Łukasz - In: Journal of retailing and consumer services 55 (2020), pp. 1-8
Persistent link: https://www.econbiz.de/10012269053
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Evaluating consumer attitudes toward electromobility and the moderating effect of perceived consumer effectiveness
Higueras-Castillo, Elena; Liébana-Cabanillas, … - In: Journal of retailing and consumer services 51 (2019), pp. 387-398
Persistent link: https://www.econbiz.de/10012115159
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Visual merchandising of pastries in foodscapes : the influence of plate colours on consumers' flavour expectations and perceptions
Kpossa, Monyédodo Régis; Lick, Erhard - In: Journal of retailing and consumer services 52 (2020), pp. 1-15
Persistent link: https://www.econbiz.de/10012132294
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Navigating through difficult times with ethical marketing : assessing consumers' willingness-to-pay in the sharing economy
Nadeem, Waqar; Al-Imamy, Saifeddin; Ashraf, Abdul R. - In: Journal of retailing and consumer services 70 (2023), pp. 1-14
Persistent link: https://www.econbiz.de/10014239825
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Proposing a metaverse engagement model for brand development
Bilgihan, Anil; Leong, Man Wai Aliana; Okumus, Fevzi; … - In: Journal of retailing and consumer services 78 (2024), pp. 1-9
Persistent link: https://www.econbiz.de/10015095115
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Unveiling impact dynamics : discriminatory brand advertisements, stress response, and the call for ethical marketing practices
Friedmann, Enav; Weiss-Sidi, Merav; Solodoha, Eliran - In: Journal of retailing and consumer services 79 (2024), pp. 1-13
Persistent link: https://www.econbiz.de/10015099016
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From likes to loyalty : exploring the impact of influencer credibility on purchase intentions in TikTok
Alcántara-Pilar, Juan Miguel; Rodriguez-López, María … - In: Journal of retailing and consumer services 78 (2024), pp. 1-17
Persistent link: https://www.econbiz.de/10015084902