Review od emotions research in marketing, 2002 - 2013
Sanjaya S. Gaur; Halimin Herjanto; Marian Makkar
| Year of publication: |
2014
|
|---|---|
| Authors: | Gaur, Sanjaya Singh ; Herjanto, Halimin ; Makkar, Marian |
| Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 21.2014, 6, p. 917-923
|
| Subject: | Emotions | Consumer behavior | Marketing | Bibliometrie | Bibliometrics | Emotion | Konsumentenverhalten | Consumer behaviour | Marktforschung | Market research |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010437737