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~isPartOf:"Journal of retailing and consumer services"
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Consumer preference for national vs. private brands : the influence of brand engagement and self-concept threat
Liu, Richie L.
;
Sprott, David E.
;
Spangenberg, Eric R.
; …
- In:
Journal of retailing and consumer services
41
(
2018
),
pp. 90-100
Persistent link: https://www.econbiz.de/10011808544
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