Consumer preference for national vs. private brands : the influence of brand engagement and self-concept threat
Year of publication: |
March 2018
|
---|---|
Authors: | Liu, Richie L. ; Sprott, David E. ; Spangenberg, Eric R. ; Czellar, Sandor ; Voss, Kevin E. |
Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 41.2018, p. 90-100
|
Subject: | Brand engagement | Branding | National brands | Private brands | Self-esteem | Markenführung | Brand management | Konsumentenverhalten | Consumer behaviour | Markenimage | Brand image | Markenartikel | Brand | Handelsmarke | Store brand |
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