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Sport event vs. art event? : the effect of CSR-linked sponsorship event type on product purchase
Park, Sangchul; Ahn, Sungsook; Kim, Sanghoon - In: Journal of retailing and consumer services 77 (2024), pp. 1-7
Persistent link: https://www.econbiz.de/10014462364
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Directing store flyers to the appropriate audience
Miranda, Mario J.; Kónya, László - In: Journal of retailing and consumer services 14 (2007) 3, pp. 175-181
Persistent link: https://www.econbiz.de/10003458643
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Improving the attention-capturing ability of special displays with the combination effect and the design effect
Nordfält, Jens - In: Journal of retailing and consumer services 18 (2011) 3, pp. 169-173
Persistent link: https://www.econbiz.de/10009158893
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Consumer adoption of no junk mail stickers : an extended planned behavior model assessing the respective role of store flyer attachment and perceived intrusiveness
Simon, Françoise - In: Journal of retailing and consumer services 29 (2016), pp. 12-21
Persistent link: https://www.econbiz.de/10011442341
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The role of art infusion in enhancing pro-environmental luxury brand advertising
Quach, Sara; Septianto, Felix; Thaichon, Park; … - In: Journal of retailing and consumer services 64 (2022), pp. 1-10
Persistent link: https://www.econbiz.de/10013209490
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A DEA approach for selecting a bundle of tickets for performing arts events
Baldin, Andrea - In: Journal of retailing and consumer services 39 (2017), pp. 190-200
Persistent link: https://www.econbiz.de/10011747789
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Distribution strategies for volume and premium brands in highly competitive consumer markets
Parment, Anders - In: Journal of retailing and consumer services 15 (2008) 4, pp. 250-265
Persistent link: https://www.econbiz.de/10003729832
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A value-based perspective of market orientation and customer service
Chen, Shu-ching; Quester, Pascale G. - In: Journal of retailing and consumer services 16 (2009) 3, pp. 197-206
Persistent link: https://www.econbiz.de/10003852521
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Relationship marketing in A B2C context : the moderating role of personality traits
Adjei, Mavis T.; Clark, Melissa N. - In: Journal of retailing and consumer services 17 (2010) 1, pp. 73-79
Persistent link: https://www.econbiz.de/10003938077
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How storefront displays influence retail store image
Cornelius, Britta Elisabeth; Natter, Martin; Faure, Corinne - In: Journal of retailing and consumer services 17 (2010) 2, pp. 143-151
Persistent link: https://www.econbiz.de/10003956377