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The influence of relationship marketing orientation on brand equity in banks
Yoganathan, Dhanushanthini; Jebrajakrithy, Charles; … - In: Journal of retailing and consumer services 26 (2015), pp. 14-22
Persistent link: https://www.econbiz.de/10011347849
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Impact of marketing activities on relationship quality in the Malaysian banking sector
Al-alak, Basheer A. - In: Journal of retailing and consumer services 21 (2014) 3, pp. 347-356
Persistent link: https://www.econbiz.de/10010348751
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"Switching is easy" : service firm communications to encourage customer switching
Pick, Doreén - In: Journal of retailing and consumer services 21 (2014) 4, pp. 502-509
Persistent link: https://www.econbiz.de/10010388546
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Effect of community relationship management, relationship marketing orientation, customer engagement, and brand trust on brand loyalty : the case of a commercial bank in Thailand
Jedsada Wongsansukcharoen - In: Journal of retailing and consumer services 64 (2022), pp. 1-10
Persistent link: https://www.econbiz.de/10013209572
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Determinants of customers' intentions towards environmentally sustainable banking : testing the structural model
Taneja, Shilpa; Ali, Liaqat - In: Journal of retailing and consumer services 59 (2021), pp. 1-14
Persistent link: https://www.econbiz.de/10012434317
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A multi-country study of bank reputation among customers in Africa : key antecedents and consequences
Osakwe, Christian Nedu; Ruiz, Belén; Amegbe, Hayford; … - In: Journal of retailing and consumer services 56 (2020), pp. 1-11
Persistent link: https://www.econbiz.de/10012389993
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Integrated banking channel service quality (IBCSQ) : role of IBCSQ for building consumers' relationship quality and brand equity
Sreejesh, S. - In: Journal of retailing and consumer services 76 (2024), pp. 1-13
Persistent link: https://www.econbiz.de/10014460872
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Experience-based aspects of shopping attitudes : the roles of norms and loyalty
Meyer, Tracy - In: Journal of retailing and consumer services 15 (2008) 4, pp. 324-333
Persistent link: https://www.econbiz.de/10003729874
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Key influencers and inhibitors on adoption of the Internet for banking
Durkin, Mark; Jennings, Deirdre; Mulholland, Gwyneth; … - In: Journal of retailing and consumer services 15 (2008) 5, pp. 348-357
Persistent link: https://www.econbiz.de/10003742275
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Consumer shopping value, satisfaction and loyalty in discount retailing
Carpenter, Jason M. - In: Journal of retailing and consumer services 15 (2008) 5, pp. 358-363
Persistent link: https://www.econbiz.de/10003742276