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~isPartOf:"Journal of retailing and consumer services"
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Journal of retailing and consumer services
Marketing Science
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Website interactivity may compensate for consumers' reduced control in E-Commerce
Wu, Linwan
- In:
Journal of retailing and consumer services
49
(
2019
),
pp. 253-266
Persistent link: https://www.econbiz.de/10012025969
Saved in:
2
The impact of social media campaigns on the success of new product introductions
Baum, Daniela
;
Spann, Martin
;
Füller, Johann
; …
- In:
Journal of retailing and consumer services
50
(
2019
),
pp. 289-297
Persistent link: https://www.econbiz.de/10012114164
Saved in:
3
Delight the experts, but never dissatisfy your customers! : a multi-category study on the effects of online review source on intention to buy a new product
Plotkina, Daria
;
Munzel, Andreas
- In:
Journal of retailing and consumer services
29
(
2016
),
pp. 1-11
Persistent link: https://www.econbiz.de/10011442338
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