Narrow search
Showing 1 - 10 of 16
Cover Image
"I'm like you, and I like what you like" sustainable food purchase influenced by vloggers : a moderated serial-mediation model
Xu, Zhen; Islam, Tahir; Liang, Xiaobei; Akhtar, Nadeem; … - In: Journal of retailing and consumer services 63 (2021), pp. 1-11
Persistent link: https://www.econbiz.de/10012665995
Cover Image
YouTube vloggers' popularity and influence : the roles of homophily, emotional attachment, and expertise
Ladhari, Riadh; Massa, Elodie; Skandrani, Hamida - In: Journal of retailing and consumer services 54 (2020), pp. 1-11
Persistent link: https://www.econbiz.de/10012238341
Cover Image
Influencer marketing : homophily, customer value co-creation behaviour and purchase intention
Bu, Yi; Parkinson, Joy; Thaichon, Park - In: Journal of retailing and consumer services 66 (2022), pp. 1-17
Persistent link: https://www.econbiz.de/10013209657
Cover Image
Peer presence promotes popular choices : a "spicy" field study on social influence and brand choice
Otterbring, Tobias - In: Journal of retailing and consumer services 61 (2021), pp. 1-7
Persistent link: https://www.econbiz.de/10012581932
Cover Image
Adopting autonomous vehicles : the moderating effects of demographic variables
Park, Jungkun; Hong, EunPyo; Le, Hoang T. P. M. - In: Journal of retailing and consumer services 63 (2021), pp. 1-11
Persistent link: https://www.econbiz.de/10012665883
Cover Image
Do social media platforms develop consumer panic buying during the fear of Covid-19 pandemic
Naeem, Muhammad - In: Journal of retailing and consumer services 58 (2021), pp. 1-10
Persistent link: https://www.econbiz.de/10012430617
Cover Image
When I feel invaded, I will avoid it : the effect of advertising invasiveness on consumers’ avoidance of social media advertising
Niu, Xingchen; Wang, Xuequn; Liu, Zilong - In: Journal of retailing and consumer services 58 (2021), pp. 1-9
Persistent link: https://www.econbiz.de/10012431592
Cover Image
Fashion brands on retail websites : customer performance expectancy and e-word-of-mouth
Loureiro, Sandra M. C.; Cavallero, Luisa; Miranda, … - In: Journal of retailing and consumer services 41 (2018), pp. 131-141
Persistent link: https://www.econbiz.de/10011808565
Cover Image
Social influence on innovation resistance in internet banking services
Matsuo, Makoto; Minami, Chieko; Matsuyama, Takuya - In: Journal of retailing and consumer services 45 (2018), pp. 42-51
Persistent link: https://www.econbiz.de/10011929872
Cover Image
The interplay of counter-conformity motivation, social influence, and trust in customers' intention to adopt Internet banking services : the case of an emerging country
Chaouali, Walid; Ben Yahia, Imene; Souiden, Nizar - In: Journal of retailing and consumer services 28 (2016), pp. 209-218
Persistent link: https://www.econbiz.de/10011434166