YouTube vloggers' popularity and influence : the roles of homophily, emotional attachment, and expertise
Year of publication: |
2020
|
---|---|
Authors: | Ladhari, Riadh ; Massa, Elodie ; Skandrani, Hamida |
Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 54.2020, p. 1-11
|
Subject: | Beauty products | Emotional attachment | Expertise | Homophily | Popularity of the vlogger | Vlogger | Emotion | Konsumentenverhalten | Consumer behaviour |
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