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~isPartOf:"Journal of retailing and consumer services"
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Estimating brand equity from a...
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Brand image
15
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Brand management
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Markenführung
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Journal of retailing and consumer services
Journal of Product & Brand Management
82
Journal of business research : JBR
52
MPRA Paper
39
Economic modelling
37
ECB Working Paper
36
European Journal of Marketing
34
Working Paper
34
Journal of Consumer Marketing
29
The journal of brand management : an international journal
28
IZA Discussion Papers
27
Journal of economic dynamics & control
23
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
23
SpringerLink / Bücher
23
Working paper
23
Working Paper Series / European Central Bank
22
Marketing Science
19
CEPR Discussion Papers
18
CESifo Working Paper
18
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
18
Journal of econometrics
18
Symphonya. Emerging Issues in Management
17
International journal of hospitality management
16
Empirical economics : a journal of the Institute for Advanced Studies, Vienna, Austria
15
The journal of product & brand management
15
CESifo working papers
14
Economics letters
14
European journal of marketing : EJM
14
Journal of macroeconomics
14
Discussion papers / CEPR
13
Economics Papers from University Paris Dauphine
13
Marketing Intelligence & Planning
13
Strategic Direction
13
CAMA working paper series
12
Cogent business & management
12
Computational Statistics & Data Analysis
12
Discussion paper
12
Journal of marketing
12
Psychometrika
12
Sveriges Riksbank Working Paper Series
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ECONIS (ZBW)
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1
The influence of relationship marketing orientation on brand equity in banks
Yoganathan, Dhanushanthini
;
Jebrajakrithy, Charles
; …
- In:
Journal of retailing and consumer services
26
(
2015
),
pp. 14-22
Persistent link: https://www.econbiz.de/10011347849
Saved in:
2
Brand value chain in practise; the relationship between mindset and market performance metrics : a study of the Swedish market for FMCG
Anselmsson, Johan
;
Bondesson, Niklas
- In:
Journal of retailing and consumer services
25
(
2015
),
pp. 58-70
Persistent link: https://www.econbiz.de/10011313600
Saved in:
3
Conceptualising and measuring consumer-based brand-retailer-channel equity
Londoño, Juan Carlos
;
Elms, Jonathan
;
Davies, Keri
- In:
Journal of retailing and consumer services
29
(
2016
),
pp. 70-81
Persistent link: https://www.econbiz.de/10011442358
Saved in:
4
Consumer reaction to service rebranding
Collange, Véronique
- In:
Journal of retailing and consumer services
22
(
2015
),
pp. 178-186
Persistent link: https://www.econbiz.de/10010469052
Saved in:
5
Analyzing the effects of private-label supplier disclosure on retailer image
Pérez-Santamaría, Samanta
;
Martos-Partal, Mercedes
- In:
Journal of retailing and consumer services
62
(
2021
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012648978
Saved in:
6
Consumers' purchase decisions and employer image
Rybaczewska, Maria
;
Sparks, Leigh
;
Sułkowski, Łukasz
- In:
Journal of retailing and consumer services
55
(
2020
),
pp. 1-8
Persistent link: https://www.econbiz.de/10012269053
Saved in:
7
An empirical comparison of two brand personality scales : evidence from India
Ahmad, Anees
;
Thyagaraj, K. S.
- In:
Journal of retailing and consumer services
36
(
2017
),
pp. 86-92
Persistent link: https://www.econbiz.de/10011697908
Saved in:
8
The impact of brand health on customer equity
Mirzaei, Abas
;
Baumann, Chris
;
Johnson, Lester W.
; …
- In:
Journal of retailing and consumer services
33
(
2016
),
pp. 8-16
Persistent link: https://www.econbiz.de/10011598531
Saved in:
9
Effects of brand attitude and eWOM on consumers' willingness to pay in the banking industry : mediating role of consumer-brand identification and brand equity
Augusto, Mário Gomes
;
Torres, Pedro
- In:
Journal of retailing and consumer services
42
(
2018
),
pp. 1-10
Persistent link: https://www.econbiz.de/10011825975
Saved in:
10
Understanding Chinese consumer adoption of apparel mobile commerce : an extended TAM approach
Chi, Ting
- In:
Journal of retailing and consumer services
44
(
2018
),
pp. 274-284
Persistent link: https://www.econbiz.de/10011904434
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