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~isPartOf:"Journal of retailing and consumer services"
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Journal of retailing and consumer services
Journal of advertising research
37
International journal of market research : JMRS ; the journal of the Market Research Society
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Journal of business research : JBR
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Australasian marketing journal
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Journal of consumer behaviour : an international research review
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Journal of travel and tourism marketing
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The journal of brand management : an international journal
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Advances in Advertising Research XIV : Harder, Better, Faster, Stronger: Advertising and Communication between Immediacy and Sustainability
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Brand management ; Vol. 2
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European journal of marketing
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International Journal of Culture, Tourism and Hospitality Research
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International Marketing Review
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International journal of advertising : the quarterly review of marketing communications
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Journal of advertising : official publication of the American Academy of Advertising
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Journal of food products marketing
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ECONIS (ZBW)
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1
Understanding premium private labels : a consumer categorisation approach
Nenycz-Thiel, Magda
;
Romaniuk, Jenni
- In:
Journal of retailing and consumer services
29
(
2016
),
pp. 22-30
Persistent link: https://www.econbiz.de/10011442343
Saved in:
2
SKU performance and distribution : a large-scale analysis of the role of product characteristics with store scanner data
Hirche, Martin
;
Greenacre, Luke
;
Nenycz-Thiel, Magda
; …
- In:
Journal of retailing and consumer services
61
(
2021
),
pp. 1-10
Persistent link: https://www.econbiz.de/10012581874
Saved in:
3
Fundamental basket size patterns and their relation to retailer performance
Martin, James
;
Nenycz-Thiel, Magda
;
Dawes, John
; …
- In:
Journal of retailing and consumer services
54
(
2020
),
pp. 1-12
Persistent link: https://www.econbiz.de/10012238354
Saved in:
4
Portfolios : patterns in brand penetration, market share, and hero product variants
Tanusondjaja, Arry
;
Nenycz-Thiel, Magda
;
Dawes, John
; …
- In:
Journal of retailing and consumer services
41
(
2018
),
pp. 211-217
Persistent link: https://www.econbiz.de/10011808591
Saved in:
5
When retailers and manufacturers advertise together : examining the effect of co-operative advertising on ad reach and memorability
Nguyen, Cathy
;
Romaniuk, Jenni
;
Cohen, Justin
; …
- In:
Journal of retailing and consumer services
55
(
2020
),
pp. 1-7
Persistent link: https://www.econbiz.de/10012268987
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