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I virtually try it ... I want it ! : virtual Fitting Room : a tool to increase on-line and off-line exploratory behavior, patronage and purchase intentions
Beck, Marie; Crié, Dominique - In: Journal of retailing and consumer services 40 (2018), pp. 279-286
Persistent link: https://www.econbiz.de/10011801986
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Green power of virtual influencer : the role of virtual influencer image, emotional appeal, and product involvement
Jiang, Kan; Zheng, Junyuan; Luo, Shaohua - In: Journal of retailing and consumer services 77 (2024), pp. 1-11
Persistent link: https://www.econbiz.de/10014462270
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Virtually responsible? : attribution of responsibility toward human vs. virtual influencers and the mediating role of mind perception
Liu, Fanjue; Lee, Yu-Hao - In: Journal of retailing and consumer services 77 (2024), pp. 1-11
Persistent link: https://www.econbiz.de/10014462366
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Virtually human : anthropomorphism in virtual influencer marketing
Dabiran, Ehsan; Farivar, Samira; Wang, Fang; Grant, Gerald - In: Journal of retailing and consumer services 79 (2024), pp. 1-11
Persistent link: https://www.econbiz.de/10015098484
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From human to virtual : unmasking consumer switching intentions to virtual influencers by an integrated fsQCA and NCA method
Shao, Zhucheng - In: Journal of retailing and consumer services 78 (2024), pp. 1-14
Persistent link: https://www.econbiz.de/10015084900
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Showing usage behavior or not? : the effect of virtual influencers’ product usage behavior on consumers
Yang, Defeng; Zhang, Jiaen; Sun, Yu; Huang, Zan - In: Journal of retailing and consumer services 79 (2024), pp. 1-13
Persistent link: https://www.econbiz.de/10015100926
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Brand equity dilution through negative online word-of-mouth communication
Bambauer-Sachse, Silke; Mangold, Sabrina - In: Journal of retailing and consumer services 18 (2011) 1, pp. 38-45
Persistent link: https://www.econbiz.de/10008839782
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Social shopping website quality attributes increasing consumer participation, positive eWOM, and co-shopping : the reciprocating role of participation
Yang, Kiseol; Li, Xiaoshu; Kim, HaeJung; Kim, Young Hoon - In: Journal of retailing and consumer services 24 (2015), pp. 1-9
Persistent link: https://www.econbiz.de/10010528668
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Key quality factors affecting users' perception of social networking websites
Ellahi, Abida; Bokhari, Rahat H. - In: Journal of retailing and consumer services 20 (2013) 1, pp. 120-129
Persistent link: https://www.econbiz.de/10009702199
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Toward a conceptualization of the online shopping experience
Trevinal, Aurélia Michaud; Stenger, Thomas - In: Journal of retailing and consumer services 21 (2014) 3, pp. 314-326
Persistent link: https://www.econbiz.de/10010348754