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The role of brand strength, type, image and product-category fit in retail brand collaborations
Mitchell, Vincent-Wayne; Balabanis, George - In: Journal of retailing and consumer services 60 (2021), pp. 1-10
Persistent link: https://www.econbiz.de/10012502674
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Antecedents of rural and urban consumers' propensity to outshop and product specific outshopping behaviour
Patel, Jayesh D.; Bhatt, Nishith; Shukla, Yupal; … - In: Journal of retailing and consumer services 26 (2015), pp. 97-103
Persistent link: https://www.econbiz.de/10011347837
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Female consumers' intention to be involved in fair-trade product consumption in the US : the role of previous experience, product features, and perceived benefits
Lee, Min-Young; Jackson, Vanessa; Miller-Spillman, … - In: Journal of retailing and consumer services 23 (2015), pp. 91-98
Persistent link: https://www.econbiz.de/10010503926
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Health and cosmetics : investigating consumers' values for buying organic personal care products
Ezlika Ghazali; Soon, Pat Chen; Mutum, Dilip S.; Bang, … - In: Journal of retailing and consumer services 39 (2017), pp. 154-163
Persistent link: https://www.econbiz.de/10011747770
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Augmented reality marketing : how mobile AR-apps can improve brands through inspiration
Rauschnabel, Philipp A.; Felix, Reto; Hinsch, Chris - In: Journal of retailing and consumer services 49 (2019), pp. 43-53
Persistent link: https://www.econbiz.de/10012025827
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Modelling consumer responses to an apparel store brand : store image as a risk reducer
Liljander, Veronica; Polsa, Pia; Riel, Allard C. R. van - In: Journal of retailing and consumer services 16 (2009) 4, pp. 281-290
Persistent link: https://www.econbiz.de/10003864541
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Co-marketing alliances between heterogeneous industries : examining perceived match-up effects in product brand and alliance levels
Ahn, SooKyoung; Kim, HaeJung; Forney, Judith A. - In: Journal of retailing and consumer services 16 (2009) 6, pp. 477-485
Persistent link: https://www.econbiz.de/10003906201
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Managing the retail format portfolio : an application of modern portfolio theory
Brown, James R. - In: Journal of retailing and consumer services 17 (2010) 1, pp. 19-28
Persistent link: https://www.econbiz.de/10003938042
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Win-win strategies at discount stores
Deleersnyder, Barbara; Dekimpe, Marnik G.; Steenkamp, … - In: Journal of retailing and consumer services 14 (2007) 5, pp. 309-318
Persistent link: https://www.econbiz.de/10003521198
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Behavioural loyalty towards store brands
Labeaga, José M.; Lado Coustré, Nora; Martos, M. - In: Journal of retailing and consumer services 14 (2007) 5, pp. 347-356
Persistent link: https://www.econbiz.de/10003521209