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Enhancing the online decision-making process by using augmented reality : a two country comparison of youth markets
Pantano, Eleonora; Rese, Alexandra; Baier, Daniel - In: Journal of retailing and consumer services 38 (2017), pp. 81-95
Persistent link: https://www.econbiz.de/10011743166
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The impact of user perceptions of AR on purchase intention of location-based AR navigation systems
Jung, Timothy; Bae, Sujin; Moorhouse, Natasha; Kwon, Ohbyung - In: Journal of retailing and consumer services 61 (2021), pp. 1-17
Persistent link: https://www.econbiz.de/10012581917
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Me or just like me? : the role of virtual try-on and physical appearance in apparel m-retailing
Plotkina, Daria; Saurel, Hélène - In: Journal of retailing and consumer services 51 (2019), pp. 362-377
Persistent link: https://www.econbiz.de/10012115154
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"Yes, we do. Why not use augmented reality?" : customer responses to experiential presentations of AR-based applications
Hsu, Sheila Hsuan-Yu; Tsou, Hung Tai; Chen, Ja-Shen - In: Journal of retailing and consumer services 62 (2021), pp. 1-12
Persistent link: https://www.econbiz.de/10012648945
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How mobile augmented reality applications affect continuous use and purchase intentions : a cognition-affect-conation perspective
Qin, Hong; Osatuyi, Babajide; Xu, Lu - In: Journal of retailing and consumer services 63 (2021), pp. 1-13
Persistent link: https://www.econbiz.de/10012665875
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Augmented reality shopping application usage : the influence of attitude, value, and characteristics of innovation
Jiang, Yi; Wang, Xueqin; Yuen, Kum Fai - In: Journal of retailing and consumer services 63 (2021), pp. 1-11
Persistent link: https://www.econbiz.de/10012665920
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Technology acceptance modeling of augmented reality at the point of sale : can surveys be replaced by an analysis of online reviews?
Rese, Alexandra; Schreiber, Stefanie; Baier, Daniel - In: Journal of retailing and consumer services 21 (2014) 5, pp. 869-876
Persistent link: https://www.econbiz.de/10010407211
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Effects of perceived interactivity of augmented reality on consumer responses : a mental imagery perspective
Park, Minjung; Yoo, Jungmin - In: Journal of retailing and consumer services 52 (2020), pp. 1-9
Persistent link: https://www.econbiz.de/10012132213
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The role of perceived enjoyment and perceived informativeness in assessing the acceptance of AR wearables
Holdack, Eric; Lurie-Stoyanov, Katja; Fromme, Harro Fabian - In: Journal of retailing and consumer services 65 (2022), pp. 1-11
Persistent link: https://www.econbiz.de/10013169710
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Understanding factors affecting consumer intention to shop in a virtual world
Domina, Tanya; Lee, Seung-eun; MacGillivray, Maureen - In: Journal of retailing and consumer services 19 (2012) 6, pp. 613-620
Persistent link: https://www.econbiz.de/10009655499