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Can gamification increases consumers' engagement in fitness apps? : the moderating role of commensurability of the game elements
Feng, Wenting; Tu, Rungting; Hsieh, Peishan - In: Journal of retailing and consumer services 57 (2020), pp. 1-9
Persistent link: https://www.econbiz.de/10012305899
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Creating brand engagement through in-store gamified customer experiences
Högberg, Johan; Olsson Ramberg, Marcus; Gustafsson, Anders - In: Journal of retailing and consumer services 50 (2019), pp. 122-130
Persistent link: https://www.econbiz.de/10012114145
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Gamified in-store mobile marketing : the mixed effect of gamified point-of-purchase advertising
Högberg, Johan; Shams, Poja; Wästlund, Erik - In: Journal of retailing and consumer services 50 (2019), pp. 298-304
Persistent link: https://www.econbiz.de/10012114166
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Opening the black box of gameful experience : implications for gamification process design
Leclercq, Thomas; Poncin, Ingrid; Hammedi, Wafa - In: Journal of retailing and consumer services 52 (2020), pp. 1-9
Persistent link: https://www.econbiz.de/10012132164
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Examining the gamified effect of the blindbox design : the moderating role of price
Miao, Xiaoyu; Niu, Ben; Yang, Congcong; Feng, Yuanyue - In: Journal of retailing and consumer services 74 (2023), pp. 1-15
Persistent link: https://www.econbiz.de/10014364472