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A study on China's time-honored catering brands : achieving new inheritance of traditional brands
Zhang, Shu-Ning; Li, Yong-Quan; Liu, Chih-Hsing; Ruan, … - In: Journal of retailing and consumer services 58 (2021), pp. 1-14
Persistent link: https://www.econbiz.de/10012431131
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Does live performance play a critical role in building destination brand equity : a mixed-method study of "Impression Dahongpao"
Zhang, Shu-Ning; Li, Yong-Quan; Liu, Chih-Hsing; Ruan, … - In: Journal of retailing and consumer services 59 (2021), pp. 1-16
Persistent link: https://www.econbiz.de/10012434229
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Conducting qualitative and quantitative analyses of sustainable behaviour
Liu, Chih-Hsing - In: Journal of retailing and consumer services 60 (2021), pp. 1-9
Persistent link: https://www.econbiz.de/10012502689
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Comparison of localized and foreign restaurant brands for consumer behavior prediction
Liu, Chih-Hsing; Gan, Bernard; Ko, Wen-Hwa; Teng, Chih-Ching - In: Journal of retailing and consumer services 65 (2022), pp. 1-9
Persistent link: https://www.econbiz.de/10013169579
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The multiple effects of service innovation and quality on transitional and electronic word-of-mouth in predicting customer behaviour
Lee, Wei-Long; Liu, Chih-Hsing; Tseng, Tzu-Wen - In: Journal of retailing and consumer services 64 (2022), pp. 1-10
Persistent link: https://www.econbiz.de/10013209505
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Transformed virtual concepts into reality : linkage the viewpoint of entrepreneurial passion, technology adoption propensity and advantage to usage intention
Liu, Chih-Hsing; Dong, Tse-Ping; Vu, Ho Tran - In: Journal of retailing and consumer services 75 (2023), pp. 1-13
Persistent link: https://www.econbiz.de/10014371735
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Discovery sustainable servicescape on behavioural intention practices and nationality : the moderating role of parasocial interaction
Liu, Chih-Hsing; Horng, Jeou-Shyan; Chou, Sheng-Fang; … - In: Journal of retailing and consumer services 71 (2023), pp. 1-20
Persistent link: https://www.econbiz.de/10014261159