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~isPartOf:"Journal of retailing and consumer services"
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Advertising
62
Werbung
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Consumer behaviour
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Advertising effects
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36
Internet marketing
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Septianto, Felix
6
Thaichon, Park
4
Yan, Ruiliang
3
Dwivedi, Yogesh Kumar
2
Gázquez-Abad, Juan Carlos
2
Hamelin, Nicolas
2
Lassus, Christel de
2
Martín Herrán, Guiomar
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Martínez-López, Francisco J.
2
Mukerji, Bhasker
2
Pei, Zhi
2
Quach, Sara
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Shareef, Mahmud Akhter
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1
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1
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Anido Freire, N.
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1
Celhay, Franck
1
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1
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Journal of retailing and consumer services
Journal of advertising research
247
International journal of advertising : the review of marketing communications
215
Journal of business research : JBR
202
International journal of advertising : the quarterly review of marketing communications
187
Journal of advertising
185
Journal of advertising : official publication of the American Academy of Advertising
174
Journal of marketing communications
152
European Journal of Marketing
148
Journal of Consumer Marketing
139
Discussion paper series / IZA
101
Management science : journal of the Institute for Operations Research and the Management Sciences
94
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
89
NBER working paper series
87
IZA Discussion Papers
85
Journal of marketing
85
Journal of promotion management : JPM
85
Young Consumers
84
European journal of operational research : EJOR
76
Journal of historical research in marketing
74
European journal of marketing : EJM
69
Marketing Science
69
NBER Working Paper
68
Journal of promotion management : innovations in planning and applied research
67
Journal of marketing research : JMR
66
SpringerLink / Bücher
66
Working paper / National Bureau of Economic Research, Inc.
64
International Marketing Review
63
Psychology & marketing
62
IZA Discussion Paper
61
International journal of internet marketing and advertising : IJIMA
61
Strategic Direction
61
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
60
CESifo working papers
58
International journal of industrial organization
56
Journal of Product & Brand Management
56
Jahrbuch der Absatz- und Verbrauchsforschung
55
Discussion paper / Centre for Economic Policy Research
52
Journal of current issues and research in advertising : JCIRA
51
Journal of Services Marketing
50
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ECONIS (ZBW)
70
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1
Access to the luxury brand myth in pop-up stores : a netnographic and semiotic analysis
Lassus, Christel de
;
Anido Freire, N.
- In:
Journal of retailing and consumer services
21
(
2014
)
1
,
pp. 61-68
Persistent link: https://www.econbiz.de/10010233539
Saved in:
2
Are consumers sensitive to large retailers' sustainable practices? : a semiotic analysis in the French context
Kessous, Aurélie
;
Boncori, Anne-Laure
;
Paché, Gilles
- In:
Journal of retailing and consumer services
32
(
2016
),
pp. 117-130
Persistent link: https://www.econbiz.de/10011556635
Saved in:
3
How second-generation consumers choose where to shop : a cross-cultural semiotic analysis
Silhouette-Dercourt, Virginie
;
Lassus, Christel de
; …
- In:
Journal of retailing and consumer services
21
(
2014
)
6
,
pp. 1059-1067
Persistent link: https://www.econbiz.de/10010437655
Saved in:
4
Restaurants' outdoor signs say more than you think : an enquiry from a linguistic landscape perspective
Song, Hanqun
;
Yang, Huijun
;
Ma, Emily Jintao
- In:
Journal of retailing and consumer services
68
(
2022
),
pp. 1-11
Persistent link: https://www.econbiz.de/10013366349
Saved in:
5
Predicting sports fans' engagement with culturally aligned social media content : a
language
expectancy perspective
Prakash C., Deep
;
Majumdar, Adrija
- In:
Journal of retailing and consumer services
75
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014371689
Saved in:
6
National
advertising
, dual-channel coordination and firm performance
Pei, Zhi
;
Yan, Ruiliang
- In:
Journal of retailing and consumer services
20
(
2013
)
2
,
pp. 218-224
Persistent link: https://www.econbiz.de/10009734310
Saved in:
7
Bundling products to success : the influence of complementarity and
advertising
Yan, Ruiliang
;
Myers, Chris
;
Wang, John
;
Ghose, Sanjoy
- In:
Journal of retailing and consumer services
21
(
2014
)
1
,
pp. 48-53
Persistent link: https://www.econbiz.de/10010233544
Saved in:
8
How does the added new online channel impact the supporting
advertising
expenditure?
Pei, Zhi
;
Toombs, Leslie
;
Yan, Ruiliang
- In:
Journal of retailing and consumer services
21
(
2014
)
3
,
pp. 229-238
Persistent link: https://www.econbiz.de/10010348763
Saved in:
9
Understanding the impact of store flyers on purchase behaviour : an empirical analysis in the context of Spanish households
Gázquez-Abad, Juan Carlos
;
Martínez-López, Francisco J.
- In:
Journal of retailing and consumer services
28
(
2016
),
pp. 263-273
Persistent link: https://www.econbiz.de/10011434176
Saved in:
10
Consumers' emotional responses to the Christmas TV
advertising
of four retail brands
Catwright, Joanna
;
McCormick, Helen
;
Warnaby, Gary
- In:
Journal of retailing and consumer services
29
(
2016
),
pp. 82-91
Persistent link: https://www.econbiz.de/10011442359
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