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Enhancing brand relationship performance through customer participation and value creation in social media brand communities
Carlson, Jamie; Wyllie, Jessica; Rahman, Mohammad M.; … - In: Journal of retailing and consumer services 50 (2019), pp. 333-341
Persistent link: https://www.econbiz.de/10012114174
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Brand value chain in practise; the relationship between mindset and market performance metrics : a study of the Swedish market for FMCG
Anselmsson, Johan; Bondesson, Niklas - In: Journal of retailing and consumer services 25 (2015), pp. 58-70
Persistent link: https://www.econbiz.de/10011313600
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Influencer marketing : homophily, customer value co-creation behaviour and purchase intention
Bu, Yi; Parkinson, Joy; Thaichon, Park - In: Journal of retailing and consumer services 66 (2022), pp. 1-17
Persistent link: https://www.econbiz.de/10013209657
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Relationship between sales force reputation and customer behavior : role of experiential value added by sales force
Echchakoui, Saïd - In: Journal of retailing and consumer services 28 (2016), pp. 54-66
Persistent link: https://www.econbiz.de/10011433763
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The expected retail customer : value co-creator, co-producer or disturbance?
Fellesson, Markus; Salomonson, Nicklas - In: Journal of retailing and consumer services 30 (2016), pp. 204-211
Persistent link: https://www.econbiz.de/10011473201
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Intentionality and transformative services : wellbeing co-creation and spill-over effects
Finsterwalder, Jörg; Kuppelwieser, Volker - In: Journal of retailing and consumer services 52 (2020), pp. 1-10
Persistent link: https://www.econbiz.de/10012132253
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The role of e-service quality management in the delivery business value
Doherty, Neil F.; Shakur, Mahani; Ellis-Chadwick, Fiona - In: Journal of retailing and consumer services 27 (2015), pp. 52-62
Persistent link: https://www.econbiz.de/10011388068
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Customization in bicycle retailing
Jafari, Hamid; Nyberg, Anna; Osnes, Tone-Lise; Schmitz, … - In: Journal of retailing and consumer services 23 (2015), pp. 77-90
Persistent link: https://www.econbiz.de/10010503929
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From perceptions to propositions : profiling customer value across retail contexts
Rintamäki, Timo; Kirves, Kaisa - In: Journal of retailing and consumer services 37 (2017), pp. 159-167
Persistent link: https://www.econbiz.de/10011729746
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How is value created? : extending the value concept in the Swedish context
Wikström, Solveig; L'Espoir Decosta, J. N. Patrick - In: Journal of retailing and consumer services 40 (2018), pp. 249-260
Persistent link: https://www.econbiz.de/10011801970