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The impact of brand health on customer equity
Mirzaei, Abas; Baumann, Chris; Johnson, Lester W.; … - In: Journal of retailing and consumer services 33 (2016), pp. 8-16
Persistent link: https://www.econbiz.de/10011598531
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The influence of relationship marketing orientation on brand equity in banks
Yoganathan, Dhanushanthini; Jebrajakrithy, Charles; … - In: Journal of retailing and consumer services 26 (2015), pp. 14-22
Persistent link: https://www.econbiz.de/10011347849
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Effect of community relationship management, relationship marketing orientation, customer engagement, and brand trust on brand loyalty : the case of a commercial bank in Thailand
Jedsada Wongsansukcharoen - In: Journal of retailing and consumer services 64 (2022), pp. 1-10
Persistent link: https://www.econbiz.de/10013209572
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Investigating the antecedents of customer brand engagement and consumer-based brand equity in social media
Algharabat, Raed; Rana, Nripendra P.; Alalwan, Ali Abdallah - In: Journal of retailing and consumer services 53 (2020), pp. 1-13
Persistent link: https://www.econbiz.de/10012171962
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An integrated retailer image and brand equity framework : re-examining, extending, and restructuring retailer brand equity
Anselmsson, Johan; Burt, Steven; Tunca, Burak - In: Journal of retailing and consumer services 38 (2017), pp. 194-203
Persistent link: https://www.econbiz.de/10011743247
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Consumer reaction to service rebranding
Collange, Véronique - In: Journal of retailing and consumer services 22 (2015), pp. 178-186
Persistent link: https://www.econbiz.de/10010469052
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An empirical comparison of two brand personality scales : evidence from India
Ahmad, Anees; Thyagaraj, K. S. - In: Journal of retailing and consumer services 36 (2017), pp. 86-92
Persistent link: https://www.econbiz.de/10011697908
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Second-hand shopping and brand loyalty : the role of online collaborative redistribution platforms
Abbes, Intissar; Hallem, Yousra; Taga, Nadia - In: Journal of retailing and consumer services 52 (2020), pp. 1-11
Persistent link: https://www.econbiz.de/10012132170
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Examining older consumers' loyalty towards older brands in grocery retailing
Phua, Peilin; Kennedy, Rachel; Trinh, Giang; Page, Bill; … - In: Journal of retailing and consumer services 52 (2020), pp. 1-7
Persistent link: https://www.econbiz.de/10012132173
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Getting to know you : social media personalization as a means of enhancing brand loyalty and perceived quality
Shanahan, Tyler; Tran, Trang P.; Taylor, Erik C. - In: Journal of retailing and consumer services 47 (2019), pp. 57-65
Persistent link: https://www.econbiz.de/10011995447