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Online consumer learning as a tool for improving product appropriation
Steils, Nadia; Crié, Dominique; Decrop, Alain - In: Journal of retailing and consumer services 46 (2019), pp. 51-57
Persistent link: https://www.econbiz.de/10011980780
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Should new online stores invest in social media elements? : the effect of social presence on initial trust formation
Ogonowski, Andrzej; Montandon, Andrew; Botha, Elsamari; … - In: Journal of retailing and consumer services 21 (2014) 4, pp. 482-491
Persistent link: https://www.econbiz.de/10010388550
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Brand equity dilution through negative online word-of-mouth communication
Bambauer-Sachse, Silke; Mangold, Sabrina - In: Journal of retailing and consumer services 18 (2011) 1, pp. 38-45
Persistent link: https://www.econbiz.de/10008839782
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Big social data and customer decision making in vegetarian restaurants : a combined machine learning method
Nilashi, Mehrbakhsh; Hossein Ahmadi; Arji, Goli; … - In: Journal of retailing and consumer services 62 (2021), pp. 1-18
Persistent link: https://www.econbiz.de/10012648898
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Customer engagement and online reviews
Thakur, Rakhi - In: Journal of retailing and consumer services 41 (2018), pp. 48-59
Persistent link: https://www.econbiz.de/10011808477
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GNN-IR : examining graph neural networks for influencer recommendations in social media marketing
Park, Jinhee; Ahn, Hyeongjin; Kim, Dongjae; Park, Eunil - In: Journal of retailing and consumer services 78 (2024), pp. 1-14
Persistent link: https://www.econbiz.de/10015084905
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Exploring the impact of different factors on brand equity and intention to take up online courses from e-learning platforms
Ray, Arghya; Bala, Pradip Kumar; Chakraborty, Shibashish; … - In: Journal of retailing and consumer services 59 (2021), pp. 1-12
Persistent link: https://www.econbiz.de/10012433342
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The informational value of multi-attribute online consumer reviews : a text mining approach
Yi, Jisu; Oh, Yun Kyung - In: Journal of retailing and consumer services 65 (2022), pp. 1-7
Persistent link: https://www.econbiz.de/10013169691
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A tale of two recommender systems : the moderating role of consumer expertise on artificial intelligence based product recommendations
Chinchanachokchai, Sydney; Thontirawong, Pipat; … - In: Journal of retailing and consumer services 61 (2021), pp. 1-12
Persistent link: https://www.econbiz.de/10012581876
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Online personalized recommended product quality and e-impulse buying : a conditional mediation analysis
Ampadu, Seth; Jiang, Yuanchun; Debrah, Emmanuel; Antwi, … - In: Journal of retailing and consumer services 64 (2022), pp. 1-11
Persistent link: https://www.econbiz.de/10013209534