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Smartphone preferences and brand loyalty : a discrete choice model reflecting the reference point and peer effect
Kim, Junghun; Lee, Hyunjoo; Lee, Jongsu - In: Journal of retailing and consumer services 52 (2020), pp. 1-9
Persistent link: https://www.econbiz.de/10012132216
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Offering value and capturing surplus : a strategy for private label sales in a new customer loyalty building scenario
Hoskins, Jake D. - In: Journal of retailing and consumer services 28 (2016), pp. 274-280
Persistent link: https://www.econbiz.de/10011434182
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Will they return? : Getting private label consumers to come back : price, promotion, and new product effects
Abril Barrie, Carmen; Sanchez, Joaquin - In: Journal of retailing and consumer services 31 (2016), pp. 109-116
Persistent link: https://www.econbiz.de/10011528544
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Interplays between manufacturer advertising and retailer store brand introduction : agency vs. wholesale contracts
Shen, Qichao; He, Bo; Qing, Qiankai - In: Journal of retailing and consumer services 64 (2022), pp. 1-17
Persistent link: https://www.econbiz.de/10013209532
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Effects of pricing strategies and product quality on private label and national brand performance
Olbrich, Rainer; Jansen, Hans Christian; Hundt, Michael - In: Journal of retailing and consumer services 34 (2017), pp. 294-301
Persistent link: https://www.econbiz.de/10011629330
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Defensive strategy against a private label : building brand premium for retailer cooperation
Choi, Seung-chan - In: Journal of retailing and consumer services 34 (2017), pp. 335-339
Persistent link: https://www.econbiz.de/10011629447
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How unit price awareness and usage encourages grocery brand switching and expenditure
Mortimer, Gary; Weeks, Clinton S. - In: Journal of retailing and consumer services 49 (2019), pp. 346-356
Persistent link: https://www.econbiz.de/10012026006
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Money-back guarantee and pricing decision with retailer's store brand
Huang, Zongsheng; Feng, Ting - In: Journal of retailing and consumer services 52 (2020), pp. 1-12
Persistent link: https://www.econbiz.de/10012132185
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Consumer response to price changes in higher-priced brands
Huang, Ava; Dawes, John; Lockshin, Larry; Greenacre, Luke - In: Journal of retailing and consumer services 39 (2017), pp. 1-10
Persistent link: https://www.econbiz.de/10011747691
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Price recall : brand and store type differences
Loy, Jens-Peter; Ceynowa, Christian; Kuhn, Lena - In: Journal of retailing and consumer services 53 (2020), pp. 1-13
Persistent link: https://www.econbiz.de/10012171936