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Authenticity, fit and product type : testing a celebrity brand extension model cross-culturally
Osorio, María Lucila; Centeno-Velázquez, Edgar; … - In: Journal of retailing and consumer services 63 (2021), pp. 1-9
Persistent link: https://www.econbiz.de/10012665982
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When luxury brands meet China : the effect of localized celebrity endorsements in social media marketing
Yu, Shubin; Hu, Yangjuan - In: Journal of retailing and consumer services 54 (2020), pp. 1-12
Persistent link: https://www.econbiz.de/10012238317
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An exploration of celebrity business ventures and their appeal to fans and non-fans
Teng, Weichen; Su, Yaohua; Liao, Tien-Tien; Wei, Cang-Liang - In: Journal of retailing and consumer services 54 (2020), pp. 1-9
Persistent link: https://www.econbiz.de/10012238325
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How can Indian small-scale fashion retailers survive COVID-19 disruption? : -a brand portfolio optimization perspective
Sinha, Priyank; Sainy, Romi - In: Journal of retailing and consumer services 62 (2021), pp. 1-8
Persistent link: https://www.econbiz.de/10012648899
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An empirical comparison of two brand personality scales : evidence from India
Ahmad, Anees; Thyagaraj, K. S. - In: Journal of retailing and consumer services 36 (2017), pp. 86-92
Persistent link: https://www.econbiz.de/10011697908
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Smartphone preferences and brand loyalty : a discrete choice model reflecting the reference point and peer effect
Kim, Junghun; Lee, Hyunjoo; Lee, Jongsu - In: Journal of retailing and consumer services 52 (2020), pp. 1-9
Persistent link: https://www.econbiz.de/10012132216
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Celebrity endorsements : influence of a product-endorser match on Millennials attitudes and purchase intentions
McCormick, Karla - In: Journal of retailing and consumer services 32 (2016), pp. 39-45
Persistent link: https://www.econbiz.de/10011556608
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Who is the attached endorser? : an examination of the attachment-endorsement spectrum
Saldanha, Natalya; Mulye, Rajendra; Rahman, Kaleel - In: Journal of retailing and consumer services 43 (2018), pp. 242-250
Persistent link: https://www.econbiz.de/10011883209
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The effects of match-ups on the consumer attitudes toward internet celebrities and their live streaming contents in the context of product endorsement
Park, Hyun Jung; Lin, Li Min - In: Journal of retailing and consumer services 52 (2020), pp. 1-6
Persistent link: https://www.econbiz.de/10012132267
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Celebrity endorsements : investigating the interactive effects of internalization, identification and product type on consumers' attitudes and intentions
El Hedhli, Kamel; Zourrig, Haithem; Becheur, Imene - In: Journal of retailing and consumer services 58 (2021), pp. 1-12
Persistent link: https://www.econbiz.de/10012430627