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~isPartOf:"Journal of retailing and consumer services"
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Marketing 2.0 : neue Strategie...
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Consumer behaviour
294
Konsumentenverhalten
294
Social Web
219
Social web
219
Viral marketing
122
Virales Marketing
122
Internet marketing
121
Online-Marketing
121
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114
Relationship marketing
114
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84
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Dwivedi, Yogesh Kumar
7
Rana, Nripendra P.
7
Thaichon, Park
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Yan, Ruiliang
6
Agag, Gomaa
5
Akram, Umair
4
Dhir, Amandeep
4
Kumar, Jitender
4
Ozuem, Wilson
4
Septianto, Felix
4
Khan, Imran
3
Kumar, Vikas
3
Ladhari, Riadh
3
Mou, Jian
3
Pang, Hua
3
Park, Jungkun
3
Pei, Zhi
3
Quach, Sara
3
Sands, Sean
3
Shehawy, Yasser Moustafa
3
Souiden, Nizar
3
Talwar, Shalini
3
Woo, Hongjoo
3
Abbasi, Amir Zaib
2
Agrawal, Shiv Ratan
2
Alalwan, Ali Abdallah
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Algharabat, Raed
2
Ashfaq, Muhammad
2
Augusto, Mário Gomes
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Baabdullah, Abdullah Mohammed
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Bailey, Ainsworth Anthony
2
Bambauer-Sachse, Silke
2
Barta, Sergio
2
Becker, Jörg
2
Benkenstein, Martin
2
Bonifield, Carolyn M.
2
Carlson, Jamie
2
Casidy, Riza
2
Casper Ferm, Lars-Erik
2
Chang, Ya Ping
2
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International Conference on National Brand & Private Label Marketing <1., 2014, Barcelona>
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Journal of retailing and consumer services
SpringerLink / Bücher
1,787
Journal of business research : JBR
1,111
Industrial marketing management : the international journal for industrial and high-tech firms
516
Springer eBook Collection
460
Europäische Hochschulschriften / 5
389
Gabler Edition Wissenschaft
381
Springer eBook Collection / Business and Economics
364
Technological forecasting & social change : an international journal
355
Research
299
Journal of strategic marketing
275
Management science : journal of the Institute for Operations Research and the Management Sciences
270
Journal of marketing management : MM
257
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
249
European journal of marketing : EJM
245
Journal of business ethics : JOBE
234
Journal of marketing
227
Discussion paper series / IZA
221
Journal of marketing communications
220
Corporate communications : an international journal
218
Journal of Food Distribution Research
208
Tourism management : research, policies, practice
208
International journal of hospitality management
201
Journal of the Academy of Marketing Science
201
Lehrbuch
196
NBER working paper series
192
The journal of business & industrial marketing
188
Information systems research : ISR
187
International journal of internet marketing and advertising : IJIMA
186
Psychology & marketing
186
Working paper / National Bureau of Economic Research, Inc.
182
Marketing intelligence & planning
166
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
163
Business horizons
162
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
154
NBER Working Paper
152
Journal of communication management : an international journal
150
Cogent business & management
149
The journal of brand management : an international journal
144
Journal of advertising research
143
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ECONIS (ZBW)
395
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1
Social commerce as social networking
Doha, Ahmed
;
Elnahla, Nada
;
McShane, Lindsay
- In:
Journal of retailing and consumer services
47
(
2019
),
pp. 307-321
Persistent link: https://www.econbiz.de/10011995633
Saved in:
2
What creates trust and who gets loyalty in social commerce?
Yeon, Jewoo
;
Park, Inyoung
;
Lee, Daeho
- In:
Journal of retailing and consumer services
50
(
2019
),
pp. 138-144
Persistent link: https://www.econbiz.de/10012114147
Saved in:
3
The role of social network websites in the consumer-brand relationship
Park, Hyejune
;
Kim, Young-kyung
- In:
Journal of retailing and consumer services
21
(
2014
)
4
,
pp. 460-467
Persistent link: https://www.econbiz.de/10010388552
Saved in:
4
How fashion cewebrity influences customer engagement behavior in emerging economy? : social network influence as moderator
Raza, Ali
;
Ishaq, Muhammad Ishtiaq
;
Khan, Ayesha
; …
- In:
Journal of retailing and consumer services
74
(
2023
),
pp. 1-9
Persistent link: https://www.econbiz.de/10014342187
Saved in:
5
Altruistic eWOM
marketing
: more than an alternative to monetary incentives
Reimer, Thomas
;
Benkenstein, Martin
- In:
Journal of retailing and consumer services
31
(
2016
),
pp. 323-333
Persistent link: https://www.econbiz.de/10011528735
Saved in:
6
How do electronic word of mouth practices contribute to mobile banking adoption?
Shankar, Amit
;
Jebarajakirthy, Charles
;
Ashaduzzaman, Md
- In:
Journal of retailing and consumer services
52
(
2020
),
pp. 1-14
Persistent link: https://www.econbiz.de/10012132251
Saved in:
7
Social media
marketing
: comparative effect of advertisement sources
Shareef, Mahmud Akhter
;
Mukerji, Bhasker
;
Dwivedi, …
- In:
Journal of retailing and consumer services
46
(
2019
),
pp. 58-69
Persistent link: https://www.econbiz.de/10011980784
Saved in:
8
The influence of identity-driven customer engagement on purchase intention
Prentice, Catherine
;
Han, Xiao Yun
;
Hua, Lian-Lian
;
Hu, Lin
- In:
Journal of retailing and consumer services
47
(
2019
),
pp. 339-347
Persistent link: https://www.econbiz.de/10011995641
Saved in:
9
Consumers' relationships with brands and brand communities - the multifaceted roles of identification and satisfaction
Popp, Bastian
;
Woratschek, Herbert
- In:
Journal of retailing and consumer services
35
(
2017
),
pp. 46-56
Persistent link: https://www.econbiz.de/10011645105
Saved in:
10
Hispanics and viral advertising
Korgaonkar, Pradeep
;
Petrescu, Maria
;
Gironda, John
- In:
Journal of retailing and consumer services
32
(
2016
),
pp. 46-59
Persistent link: https://www.econbiz.de/10011556612
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