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Increase hedonic products purchase intention through livestreaming : the mediating effects of mental imagery quality and customer trust
Wang, Bin; Xie, Fengyuan; Kandampully, Jay; Wang, Jin - In: Journal of retailing and consumer services 69 (2022), pp. 1-16
Persistent link: https://www.econbiz.de/10013401654
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Work more and indulge more : exploring the self-licensing effect of hard work on likelihood to purchase hedonic products
Septianto, Felix - In: Journal of retailing and consumer services 34 (2017), pp. 235-239
Persistent link: https://www.econbiz.de/10011629069
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"First in first out" or "last in first out" : presentation of information order on evaluation of utilitarian products
Liu, Matthew Tingchi; Phau, Ian; Teah, Min - In: Journal of retailing and consumer services 36 (2017), pp. 148-155
Persistent link: https://www.econbiz.de/10011697959