Narrow search
Showing 1 - 5 of 5
Cover Image
Using online data for offline decisions : a geostatistical approach for evaluating the patronage potential of a baby-care retailer
Mahama-Musah, Fuseina; Schoutteet, Penelope; … - In: Journal of retailing and consumer services 62 (2021), pp. 1-21
Persistent link: https://www.econbiz.de/10012648870
Cover Image
The effects of ad heuristic and systematic cues on consumer brand awareness and purchase intention : investigating the bias effect of heuristic information processing
Tan, Yingsi; Geng, Shuang; Katsumata, Sotaro; Xiong, Xiaojun - In: Journal of retailing and consumer services 63 (2021), pp. 1-8
Persistent link: https://www.econbiz.de/10012665878
Cover Image
Mediated-moderated effects : high and low store image, brand awareness, perceived value from mini and supermarkets retail stores
Graciola, Ana Paula; Toni, Deonir de; Milan, Gabriel … - In: Journal of retailing and consumer services 55 (2020), pp. 1-16
Persistent link: https://www.econbiz.de/10012269017
Cover Image
Exploring the impact of different factors on brand equity and intention to take up online courses from e-learning platforms
Ray, Arghya; Bala, Pradip Kumar; Chakraborty, Shibashish; … - In: Journal of retailing and consumer services 59 (2021), pp. 1-12
Persistent link: https://www.econbiz.de/10012433342
Cover Image
Bridging the online offline gap : assessing the impact of brands' social network content quality on brand awareness and purchase intention
Dabbous, Amal; Barakat, Karine Aoun - In: Journal of retailing and consumer services 53 (2020), pp. 1-9
Persistent link: https://www.econbiz.de/10012171817